Akin Arikan
Akin Arikan
Akin Arikan, is the author of Customer Experience Analytics and Multichannel Marketing: Metrics and Methods for On and Offline Success. Akin has been working with analytics practitioners since 1999.
A Strategic Roadmap for Digital Marketing
How can you increase ROI and accountability? Isn't that the question that keeps you up at night? Specifically within digital marketing, how can you...
A Maturity Model for Digital Marketing Strategy
In order to bring the digital-marketing strategy framework alive, it makes sense to pair it up with a maturity model. What's a maturity model? Maturity...
Seeking a Strategic Framework for Digital Marketing
The DigitalMarketingOne founders council is seeking to design and explore a strategic framework for digital marketing. Marketing does so many things though and does...
To Test or to Target? Where to Start for Best ROI?
The previous post had concrete recommendations for proving the ROI of behavioral targeting. Several smart reader comments brought together a pretty clear picture. However, when...
Building the Business Case for Behavioral Targeting
It is often said that building (or proving) the business case for (site-side) behavioral targeting has been a lot harder than justifying an investment...
Since when does SEM no longer include SEO???
It used to be that SEM was the umbrella term for paid and organic. Articles on search would begin with a sentence such as...
Behavioral Analysis for Driving Targeted Marketing
You might be squandering a huge opportunity if you aren’t using web analytics as a rich source of behavioral insights on individual ...
Q&A with Radian6?s Lauren Vargas from our Recent Webinar
Social CRM has just gone from being a buzz word to being an official software solutions category: Gartner has released their Magic Quadrant for...
The Nerd-Geek Venn Diagram Applied to Analytics
Ever since the brilliant Nerd-Geek-Dork Venn diagram below started zipping all over blogs in Sept 2009, I have been waiting for genius to strike...
5 Multichannel Gems from eMetrics San Jose
Like most vendors at the eMetrics marketing optimization conference this year, I only had a chance to attend very few of the sessions. But...
5 Ways to Increase Returns from Search Marketing (SEM)
The team at Online Marketing with RSS Ray kindly invited me to present on BrightTALK yesterday on five ways to increase returns from SEM. This...
Web Analytics Wizards go on Beyond Web Analytics – Podcast
So much has been written about our little world of web analytics, that it is getting increasingly difficult to come up with useful new...
Web Analytics Wizards go on ColderIce – Podcast
John Lawson who runs ColderICE.com, a blog focused on bringing e-commerce education to the masses was kind enough to invite me for a very fun podcast. In hindsight, the experience...
Announcing: Free Optimization Wizard for Organic Search (SEO)
“The best things in life are free”, they say, and organic search traffic might seem free at first glance. But in truth, as you will...
What’s a web analytics STRATEGY vs. TACTIC?
“Hey, in 2010 let’s be strategic with our web analytics. Let’s not get lost in the tactical weeds” OK, so what’s a web analytics strategy...
Social Marketing Metrics Must Fit Your (Real) Business Goals
Social Marketing is customer-centric marketing. After all, the company is ideally meant to build its brands by first building support and enthusiasm among its...
Twitter: Here is a business model for you
I used to doubt the value of Twitter and recently became a cautious convert. But this week, I turned into a Twitter lover. What did...
Online-Offline Integration – Is It Happening?
Just about a year ago, I had the chance to publish my book on mutlichannel marketing metrics. The aim was to create a "how...
Be Humbled by Twitter
When it comes to Twitter, I have been siding with the naysayers who think: I don't care what other people seem to be having for...
New Web Marketing Era: On-Site/Off-Site Integration
While it isn't yet quite the online-offline integration that is my pet peeve, a new era of web marketing and web analytics seems to...