Akin Arikan
Akin Arikan
Akin Arikan, is the author of Customer Experience Analytics and Multichannel Marketing: Metrics and Methods for On and Offline Success. Akin has been working with analytics practitioners since 1999.
What the free Self-Assessment tool for CX skills gaps and blindspots taught me
We all think we can just intuitively create great customer experiences when designing website and app journeys. But even the biggest Pros say that...
A Word Cloud built from 15 Articles about How Businesses should prepare for the Economic Uncertainty
Worry not, businesses of the world! Even though the New York Times has declared “Uncertainty” to be the word of the year, you are...
You think you are customer-centric and data-driven. But are you really?
An interview with Stéphane Hamel. Earlier this year, I had a chance to interview one of the most distinguished thought leaders in the field of digital analytics:...
The Rise and Fall of Web Analytics (and the rise of CX)
Back in the early 2000s when you went to industry conferences such as SES, shop.org, eTail, ad:tech, and of course the eMetrics Marketing Optimization...
The Fourth Digital Analytic Revolution is On!
Today digital marketers, analysts, and eCommerce Pros commonly accept as fact that for your business to succeed online you must necessarily master 1. Digital (web)...
What Keeps Digital Publishing Execs Up at Night? Part 2: Over-Relying on Advertising
Having discussed monetizing the mobile channel the series of blogs on conversations from the Digiday Publishers Summit continues with another challenge that publishing execs...
What Keeps Digital Publishing Execs up at Night? Conversations from the Digiday Publishers Summit, Part 1
Was it night-time skiing? Or partaking of certain vision-enhancing activities that happen to be legal in Colorado? No! That’s not what’s keeping publishers up at...
Final Spec for Digital Data Collection published by W3C CG — Plug & Play is here
As I was setting up holiday lights around my house this weekend I was plugging one string of lights into the next to go...
Today’s Marketers – More Like Imagineers?
In some ways, marketing hasn't changed at all. It's still about knowing consumers and connecting your company's value to that audience in order to...
The central role of digital channels in the Omni-channel world
The original version of the chart below was created by Kevin Cavanaugh back in Unica days (Kevin's now CTO at Allant Group). Still to...
The Coming New Standard for Digital Data Collection via Tags
Having served in the digital analytics and marketing industry for the past 12 years, I remember waaaay back in maybe 2006 there were passionate...
Moneyball Meets Marketing: How the best-in-class actually use big data to increase digital marketing results
The movie Moneyball isn't really about baseball. It's not even about statistics. It's about the way data can be used to challenge conventional wisdom,...
10 Signs Your Company is Stuck in the Old Web Analytics World Instead of Embracing Today’s Digital Analytics
Continuing the question what digital analytics are vs. web analytics, here are 10 things that hopefully don't describe you or your company. You think improving...
So, what is Digital Analytics then?
The WAA renamed itself to DAA (which was announced at eMetrics in San Francisco last Monday) to reflect the reality of how the profession/industry...
Strategic Roadmap for Digital Marketing in 2011: eBook for Marketing Execs
15 authors, 15 articles. Free, yet with priceless insights. Learn from marketing thought leaders how to engage with customers and create value for stakeholders in...
Align Digital Technology with your Marketing Strategy: By David Raab
And now to the last article with which our Digital Marketing Strategy series for the CMO will come to closure. David Raab's article on technology...
RPM, Revenue Performance Management: Will the Term Stick?
Earlier on this blog I referenced an article by Steve Woods from Eloqua on RPM, Revenue Performance Management. RPM is a relatively new...
Fascinating New Marketing Automation Technology: Whatsnexx’s Customer State Marketing
For friends of analytics and interactive marketing, it is always a delight to find new technology vendors that take a fresh look at solving...
Content Marketing: How to Engage with Your Target Audience – by Ardath Albee
Now that our Digital Marketing One series for CMOs reviewed the most critical know-how for a variety of channels, the focus shifts to digital...
How can You Increase Digital Marketing ROI and Accountability?
How can you increase digital marketing ROI and accountability? Isn't that the question that keeps digital marketers and CMOs up at night? The DigitalMarketingOne Founders...