Aina Neva Fiati
Aina Neva Fiati
Aina Neva Fiati is the founder of www.ThinkAboutCRM.com, a customer relationship management (CRM) resources site.
Social CRM: Customer Strategies for the 21st Century
A new marketing concept is conquering the Internet World right now. "CRM" is an acronym for Customer Relationship Management. That means a company can...
How to Implement Social Media CRM
Do you know what social media is? Technically, it is any media that is distributed or circulated via social groups, where people interact socially....
How Social Media is Changing CRM
There's no getting around it, social media is changing CRM in big ways. Social media allows consumers to spread their thoughts about different...
Focus on the “long tail”
A business, especially if it is an online one, can benefit tremendously from focusing on the long tail in its product portfolio. In any...
Customer Service Basics
CRM software is just the tip of the proverbial iceberg that is customer relationship management. The basics of CRM do not change. The human...
Ask These Questions Before You Select Your CRM Solution
So you run a business and you wish to select a CRM solution that is a perfect fit for your company. There is a...
Building a Loyal Clientele
Relationship building is the central theme of CRM. It lays the foundation for building a loyal clientele. Retaining an existing customer always works out...
Advantages of Web-Based CRM Systems for Your SMB
Web-based CRM has come on very strongly as a viable alternative to on-premise CRM. This is great news for SMBs who earlier could not...
Some CRM Don’ts to Keep in Mind
There are some strict no-no's that you should be aware of with reference to offering customer service. The key is to keep the negatives...