Allan Fromen is a research consultant, who uses market insights to help companies grow their business. He is currently a Vice President and Consulting Partner for IDC's Global Buyer Behavior Practice, and has held leadership positions at IBM, Thomson Reuters, and GfK. He holds a PhD in Industrial/Organizational Psychology and is a recipient of the Great Mind award from the Advertising Research Foundation (ARF).
Leader's Guide to Contact Center Excellence
Plan smarter with this ultimate guide to contact center management and technology. Learn how to reduce agent turnover, win talent, and tap into emerging tech trends. Don't miss: 6 talent and ops strategies.
Customer Success: The North Star for CX Leaders
CustomerThink research finds just 25% of Customer Experience (CX) initiatives can show business value. Explore how Customer Success can be used as a "North Star" to create value for your customers and improve CX ROI.