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Allan Fromen

Allan Fromen, PhD
Allan Fromen is a research consultant, who uses market insights to help companies grow their business. He is currently a Vice President and Consulting Partner for IDC's Global Buyer Behavior Practice, and has held leadership positions at IBM, Thomson Reuters, and GfK. He holds a PhD in Industrial/Organizational Psychology and is a recipient of the Great Mind award from the Advertising Research Foundation (ARF).

How a Relentless Focus on User Experience Fuels Facebook’s Success

Last week, Facebook reported first quarter revenue of $3.54 billion, which represented a 42% increase over $2.5 billion from the year-ago period. While some...

How to Turn A Customer Disaster into Customer Delight

During a recent business trip, as I wrapped up dinner and asked for my check, the waitress must have noticed the only-half eaten plate...

Privacy’s Tipping Point

The smartphone is the epicenter of our universe. It is always with us, keeping us in touch with friends and family, and is a...

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