Adrian Swinscoe
Adrian Swinscoe brings over 25 years experience to focusing on helping companies large and small develop and implement customer focused, sustainable growth strategies.
This is the sixth of a series of interviews with CEOs that were included in a book I wrote in late 2010 called RARE...
This was a guest post that I did for Brandwatch, the social media and monitoring tools business, and originally appeared on their blog here....
A recent piece of research from Clickfox got me to thinking about word of mouth, customer loyalty and customer service and if we should...
This is the fifth of a series of interviews with CEOs that were included in a book I wrote in late 2010 called RARE...
Podcast: Download (Duration: 22:16 — 20.4MB) Following on from my recent interview, The emotional component of customer experience: the next competitive battleground – Interview with...
Word of mouth marketing is a powerful weapon in any growth strategy. However, many people struggle to generate good word of mouth as hard...
In an ideal world when we have a problem with something we have bought most of us still would prefer it if we could...
Podcast: Download (Duration: 28:11 — 25.8MB) It's been a wee while since I've published an interview here on the blog. So, following on from the...
This is the third of a series of interviews with CEOs that were included in a book I wrote in late 2010 called RARE...
This post came about following my own experience and conversations with @adders and @thepaulsutton regarding PR agencies, blogger relations and blogger outreach. We live in...
Law firms have been getting a lot of attention in recent weeks. Whether it is about the level of service they provide to their...
This is the second of a series of interviews with CEOs that were included in a book I wrote in late 2010 called RARE...
Customer service can be improved not just by learning how to handle complaints better but also by learning how to handle different types of...
photo credit: AndyCunningham Continuing on from my last post (Great customer service and experience is a lot about listening and then doing the things...
I haven't posted for a few days as I've been away in Marrakech with Hana following our wedding last week. So, today after arriving back...
photo credit: s_falkow In late 2010 I wrote a book: RARE Business which was a collection of thoughts, ideas and strategies to help businesses...
Business growth generally boils down to two things: How many new customers you can acquire (customer acquisition); and How long you can keep your existing…
photo credit: …-Wink-… I was browsing the other day when I came across this article on Mashable: Want People to Return Your Emails? Avoid...
photo credit: lotje Below is a twitter exchange that I had in the last couple of days with the folks across at Frog Solutions. I...
photo credit: hunter.gatherer A few days ago across at Marketing Pilgrim, Cynthia Boris wrote 70 Percent of Consumers Won't Buy from a Company They...
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