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Andrea Dorfman

Andrea Dorfman
Andrea Dorfman is an experienced relationship marketing strategist. Having worked for numerous Montreal-based agencies, she understands the balance between client expectations and marketing vision. At Whatsnexx, Andrea helps clients tackle and overcome the challenges of cross-channel marketing.

Dear Retailers, put the Gmail Promotions tab to work for you

Retailers are up in arms about Google's latest implementation of the dreaded Gmail Promotions tab. But this pre-classification does not mean retailers emails are...

Bridging the gap for cross-channel experiences in the banking industry

Imagine a tightrope walker perilously balancing midway across the Grand Canyon. On one end of that gorge is the very impersonal yet uber convenience...

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