Allan Tanoemarga

Why honesty is (still) the best policy in dealing with customers

Honesty is the best policy: the wisdom which originated from Aesop’s Fables – Mercury and the Woodman – remains one of the most debatable views voiced by many business sages in the last few decades. If we take time to look at many companies’...

Should we believe that the customer is always right?

  The customer is king. The customer is always right. It’s intriguing really how such a simple adage could introduce perhaps one of the greatest dilemma all businesses have to face in this 21st century: To fully obey your customers or not to do. Looking…

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