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Alexios Blanos

Alexios Blanos
Alexios has over 15 years of experience in Digital Engagement solutions and Global deployment. He covers a wide range of vertical markets and supports local and global brands to define their Digital Customer Journey strategy by bridging physical space and digital together. In the past he has delivered digital experiences for brands like Giorgio Armani, United Colors of Benetton and EE that have been recognised within the industry and award winning (POPAI, DBA, Retail Week).

The importance of immersive experiences in retail

Remember the days when shopping would involve leaving your house, buying a few items and then going home? We don’t either. A shift has...

Why interactive solutions are the key to a revolutionary customer experience

In today's fast-paced world, consumers expect instant gratification and seamless experiences when interacting with businesses. This is where omnichannel and interactive solutions come into...

The art of rational creativity

In recent years, there has been a noteworthy digital transformation in the in-store customer experience, and rightfully so. The global pandemic prevented customers from...

To evolve or not evolve: High Street edition

In the bustling global marketplace, brands function as fluid entities, continuously adapting to an array of shifting societal trends and technological advancements. A pressing...

Is digital signage the key to omnichannel success in retail?

As retailers increasingly look to adopt omnichannel strategies, they are faced with the challenge of providing customers with a seamless experience across all channels....

Three retail trends currently changing the market

To stay relevant, retailers must keep track of media trends and continually evaluate how to best serve their customers. It’s a constant endeavour. The...

Understanding how cybersecurity is set to impact the retail industry

The retail industry is constantly evolving, and technology has played a significant role in this change. One of the most notable advancements in the...

The power of digital signage: Why in-store touch points can revolutionise the customer experience

We’re living in a world dominated by the visual medium. The surge in reels, memes and TikTok has only furthered the desire for quick,...

9 retail predictions for 2023

Changes in the retail environment have been drastic over the last few years. As consumer expectations evolve, so must the customer experience. As the integration...

The evolution of physical stores: Using technology to create powerful experiences

It has been a tumultuous journey for physical stores in recent years, with brands having to adapt to new customer expectations. After a tremendous...

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