Amy Bermar
Amy Bermar
Amy Bermar founded Corporate Ink determined to create the kind of PR firm reporters wanted to work with. She spent her first 10 years writing for dailies and knew that good PR makes for great stories 20 years later – she's built one of the tech industry's top boutique firms.
How Do You Sell To CIOs In A Changing Market?
That was the topic of a packed breakfast I attended last week in Boston. (In an unusual bit of timing, we also co-sponsored one...
Amazon’s Data: The $12 Firelog Mistake
The other day, Amazon – that arbiter of online customer experience – made a mistake. It shipped the wrong product. Twice. And didn't know...
5 Things Coke Knows That You Should Know, Too.
Congrats to Coke. High-cal drinks and obesity aside, the world's #1 marketer by spend is putting money behind the right idea: ditching its 'old'...
The 4 Toughest Issues for CMOs? Here’s 2 of Them
You're not alone. That's the silver lining from a recent event of CMOS, entrepreneurs and marketing-aware CEOs on the top pain points facings organizations today...
Integrity and the Cowboy CEO
The other day, I had the chance to meet with one of our client CEOs, Fred A. Brown. He's not what I would call...
Square’s Hook-Up: Closing Deals
The deal between Square and Starbucks may usher in micropayments for the everyman (in ways that Starbucks' own mobile phone payment hasn't). So far,...
Word-of-Mouth Reaches the Boardroom. And for the Paycheck.
Verizon is feeling the pressure. One of the leaders in using Net Promoter™ customer feedback to drive customer loyalty and presumably improve service, is...
What if We Never Write Another Press Release?
We talk about that a lot lately. Mostly to reinforce how much PR is changing – and what passed for 'savvy PR' doesn't cut...
How Customer Satisfaction Surveys Tell the Future
It's funny – just asking customers what they want more of is one of the best ways to see where the market is heading,...
Effort ? Results
I saw a blog the other day hyping a whitepaper talking about how marketers can drive revenue – and not just brand awareness. That...
The ABCs of Selling, from Three Top CEOs
There's nothing like hearing a CEO talk about sales. I just heard three of them – all men – talk about the real deal...
Ten Observations on the Future of Internet Use
It's not often I'm sitting at the table with a guy who advises Obama, Google and Sarkozy. But Jeff Cole, who leads the Digital...
Three Tips for Improving Social Measurement (Part One of Two)
This is part one of two posts on measuring social media and its return on investment. Find part two, "Measuring Social Media ROI: Can...
GM Crosses the chasm
So when does a Detroit car company act like a software company? When it has a new service to roll out. OnStar – the real-time,…