AuraPortal Stands Out From the Rest of the BPM Vendors in the World Classification ‘Decision Matrix 2011’


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OVUM is an international independent consultancy company that forms part of
the Datamonitor Group; it bases its analysis on over 400,000 interviews with
business and technology executives who provide unprecedented knowledge not
only of the business requirements but also of the technology that
organizations should be supporting

WOBURN, Mass., March 20, 2012 — AuraPortal (, a global
provider of Business Process Management (BPM), has announced that its BPM
Suite has been placed in a leadership position in the recent report
“Business Process Management Decision Matrix 2011” from the independent
market analyst firm OVUM (Datamonitor Group).
This report has highlighted AuraPortal amongst the most prestigious BPM
vendors in the global market, including such vendors as IBM, Oracle, Appian
and Pegasystems.

AuraPortal surpasses its competitors in all categories but one, “Vertical
Specialization,” and in the two most important aspects, “Product Quality”
and “Value for Money,”
AuraPortal has obtained the highest score (9 points), situating itself
clearly above the next best vendor on a scale of 1 to 10.

From a global perspective, AuraPortal is clearly the leader, with a score of
58.5 points in a competition where four of the nine candidates have scored
less than 8 points, and the candidate following behind AuraPortal (Appian)
has achieved only 35.5 points in total.

According to OVUM, “AuraPortal’s performance has been
strong: its scores are consistently high for the User Sentiment dimension.”
The report also says that: “Even more interesting is AuraPortal’s presence
among enterprises with fewer than 5000 employees, traditionally a BPM blind
spot for the larger vendors. This enterprise segment accounts for over 30%
of AuraPortal’s business, a higher percentage than that reported by any
other vendor featured in this report.”


OVUM is one of the largest global independent market analyst firms
specializing in consultancy and advice, and it forms part of the Datamonitor
Group. OVUM research is based on independently audited methodologies that
ensure that its clients can base decisions on rigorous and fact-based
research, rather than on unqualified and unjustified opinions.

ABOUT AURA (AuraPortal)

AURA is a global BPMS (Business Process Management Suite) provider
delivering a solution that creates, without the need of IT programming,
Business Process Workflow Execution Models. AuraPortal is 100% Web-based,
and is complementary to existing ERP and CRM systems.

AuraPortal has presence in 50 countries with more than 400 customers
including, among others: Coca-Cola, PepsiCo, Frito-Lay, Toyota, Yamaha,
Petroleos Mexicanos (PEMEX), ArcelorMittal, Eletrobras, Royal KPN,
Bristol-Myers Squibb, Sodexo, etc., as well as many Government Agencies and
Departments in several countries.

AuraPortal Headquarters are located in North America
(Boston) and Europe (Holland) whereas the software development facilities
are located in Spain and India.

See Partners Network and more Customers


OVUM: In the “Product Quality” category, AuraPortal scores the highest, a
full point ahead of the next best vendor on a scale of ten. (Decision Matrix
on BPM Vendors 2011, OVUM – Datamonitor Group)

GARTNER: “AuraPortal is the example of next-generation BPMS.” (Magic
Quadrant, 2007, 2009, Gartner)

FORRESTER: “Visionary BPM and MDM teams turn to process data management.”
(Avoid Process Data Headaches: Align Business Process And Data Governance,
November 22, 2010, Forrester

BPTRENDS: There is a 2010 Report on AuraPortal BPMS published by this
prestigious firm. (BPM Suites Report 2010,

IDC: “In Customer references, AuraPortal has a strong ease of implementation
and ease of use (from both IT and business user perspectives).”
(MarketScape: Business Process Platforms, 2011, IDC)

TEC: “AuraPortal solutions have been designed for organizations of different
sizes and sectors.” (2011, TEC Technology Evaluation Centers)

BLOOR: “Bloor particularly like the way AuraPortal has integrated business
rules into the process definition process.” (2011, Bloor)


US: [email protected]
The Netherlands: [email protected]
Spain: [email protected]
Middle East: [email protected]
Eastern Europe: [email protected]
India: [email protected]
Brazil: [email protected]

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