Audit Your Social Media Footprint Now


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Earlier this month Jeremiah Owyang and his team at Altimeter Group published a report called “A Strategy for Managing Social Media Proliferation” – The SlideShare version is below.

Back in 2010 I blogged about the need for organisations to take a more proactive role in managing their social media assets – a few of our customers were asking what to do when they lost track of specific accounts – and at the time telling them to “Pray this doesn’t blow up in your face” didn’t go down very well.

Like a disease, social media proliferation will leave companies crippled — unless they develop a strategy to manage now – Jeremiah Owyang

Social media core channels like LinkedIn, Facebook, YouTube, Twitter etc aren’t going away any time soon – and the problem compounds with each new service that launches (like Pinterest) or starts to go mainstream (like FourSquare).

Corporations are struggling to manage an average of 178 business-related social media accounts — a number likely to grow if unchecked. Beyond coordination challenges, unchecked accounts and disparate customer interactions expose brands to a host of legal, compliance, and fragmented brand-perception risks – Jeremiah Owyang

The time to act is now. We should be starting 2012 by developing a clear understanding of what is happening, what risks are evident, and what needs to be done to educate, empower, and manage.

This is the SlideShare presentation containing the report – I highly recommend you download or read it.

Feel free to share your thoughts on this topic

Republished with author's permission from original post.

Mark Parker
Mark Parker is the founder of Smart Selling, and the specialist business unit – Smart Social Media. The core aim of both businesses is to help companies become better sales organisations by utilising the ideas, tools, and practices of Sales 2. and social media.


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