Earlier this month Jeremiah Owyang and his team at Altimeter Group published a report called “A Strategy for Managing Social Media Proliferation” – The SlideShare version is below.
Back in 2010 I blogged about the need for organisations to take a more proactive role in managing their social media assets – a few of our customers were asking what to do when they lost track of specific accounts – and at the time telling them to “Pray this doesn’t blow up in your face” didn’t go down very well.
Like a disease, social media proliferation will leave companies crippled — unless they develop a strategy to manage now – Jeremiah Owyang
Social media core channels like LinkedIn, Facebook, YouTube, Twitter etc aren’t going away any time soon – and the problem compounds with each new service that launches (like Pinterest) or starts to go mainstream (like FourSquare).
Corporations are struggling to manage an average of 178 business-related social media accounts — a number likely to grow if unchecked. Beyond coordination challenges, unchecked accounts and disparate customer interactions expose brands to a host of legal, compliance, and fragmented brand-perception risks – Jeremiah Owyang
The time to act is now. We should be starting 2012 by developing a clear understanding of what is happening, what risks are evident, and what needs to be done to educate, empower, and manage.
This is the SlideShare presentation containing the report – I highly recommend you download or read it.
Feel free to share your thoughts on this topic
