Attensity Releases New Analytics Application for Product Launches


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Company Develops Series of Social Analytics Solutions to Solve Specific
Business Challenges

PALO ALTO, California, November 12, 2012 – Attensity, the leading provider
of social analytics and engagement applications, today announced the release
of its New Product Introduction solution that provides marketing executives,
brand and product managers with real-time research and insights about each
phase of their product launch.

The New Product Introduction solution is part of a series of analytics
suites from Attensity designed to solve specific business challenges. It
will be followed by ones tailored for Customer Care Analytics, Brand
Analytics, Campaign Analytics, and Competitive Analytics. These solutions
include specific analytics and reports based on the treasure trove of
customer insights that are present in social media consumer conversations.

“We are very excited to expand our product offering with these new solutions
designed for specific business areas,” said Catherine van Zuylen, vice
president of global product management at Attensity. “As research has shown,
a product launch is successful only 20 to 60 percent of the time. Our New
Product Introduction solution will improve that ratio, as enterprises will
derive new insight into their launch strategies.”

The New Product Introduction solution leverages the power of Attensity’s
Social Media Pipeline (
and deep natural language-based analytics to rapidly uncover pre- and
post-insights about a new product launch. The solution offers the following
capabilities throughout the new product introduction lifecycle:
* Explore market perception and preference before the launch,
uncovering areas of risk and opportunity.
* Track consumer reception in the early stages of the launch,
providing insights around both advertising efforts and possible service
* Make quick changes based on empirical data that uncovers issues,
intent and expectations.
* Manage each phase of the launch to success.

Attensity will present and discuss the new solution during a complimentary
webinar led by Attensity VP of Solutions Engineering James Purchase on
Wednesday, November 14, at 11am PT / 2pm ET. Register for free at:

Attensity will also be at Text Analytics Summit West
( as a Platinum Sponsor this
week (November 13-14) in San Francisco. The conference will feature a
keynote and panel from Attensity VP of Marketing Michelle de Haaff.

About Attensity
Attensity’s social analytics and engagement solutions are the choice of the
world’s leading brands for Social CRM. Attensity is the only company that
gives business users the ability to analyze millions of real-time customer
conversations from any online, social media or internal source, and extract
the industry’s most accurate insights to drive business decisions. From its
headquarters in Palo Alto, Calif., Attensity is powering the Social CRM
strategies of companies such as Charles Schwab, EMC, JetBlue Airways,
Lloyd’s Banking Group, Siemens, Starwood Hotels & Resorts, StubHub,
Travelocity and Whirlpool. Visit and follow the
company at, on Twitter @Attensity, and on

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