Attensity Releases Analyze 6.0, Next-Generation Text Analytics Application for Customer Experience Management


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Sets New Industry Standards for Accuracy, Scalability and Ease of Use

PALO ALTO, California, May 17, 2011 – Attensity, the leading provider of
text analytics solutions for Customer Experience Management (CEM), today
announced the release of Attensity Analyze 6.0
te/), the next generation in customer analytics and engagement applications.
The release sets new industry standards for accuracy, scalability and ease
of use, making it possible for large enterprise organizations to analyze
high volumes of customer conversations across multiple channels – including
social media, emails, survey responses, text messages, CRM notes and more –
and quickly extract valuable insights to drive business decisions.

“The business insights that can be mined from customer conversations are
every bit as valuable as financial data to large corporate brands,” said
Attensity CEO Ian Bonner. “Making sure that data is both highly accurate and
easily accessible is a top priority for any organization that wants to
leverage customer conversations as a business asset. Analyze 6.0 is the
first text analytics solution to combine industry-leading accuracy and ease
of use in an enterprise-class CEM solution.”

The new Attensity release delivers key capabilities designed to help
business users analyze large volumes of customer conversations across
multiple channels, and quickly extract business-critical insights.

Industry’s Most Accurate Analytics
Analyze 6.0 includes sophisticated analytics that make it possible for
organizations to extract unprecedented business insights from customer
conversations, including customer behavior profiling, detailed sentiment
analysis, root cause of issues, hotspotting (emerging issues), Net Promoter
analysis, predictive analytics and more.

Drag-and-Drop Visualization and Reporting Widgets With its turnkey reporting
wizard and analysis tools, Analyze 6.0 offers a drag-and-drop approach and
out-of-the-box widgets that allow users to quickly and easily build ad hoc
reports around key themes, such as customer sentiment, product and service
issues, intent to churn, emerging trends, and more. In addition, a
comprehensive set of out-of-the-box reports and dashboards help users to
start gaining insights in a matter of minutes.

Built for Enterprise CEM
Analyze 6.0 improves upon previous versions with new capabilities designed
to help large enterprise organizations deliver a superior customer
experience, including expanded features that allow for wide-scale sharing
while protecting the security of sensitive customer data. In addition, the
Attensity Data Grid proprietary data store, initially released in version
5.5, is coupled with Analyze 6.0 to provide unprecedented performance and
scale. The combination of the solution and the Data Grid computing system
allows companies to transform millions of multi-channel customer
conversations into actionable insights.

“Text analytics helps forward-looking organizations gain new insights into
customers’ perceptions, motivations, and plans, whether the goal is to boost
customer satisfaction, product quality, and sales or to reduce churn,” said
Seth Grimes, principal analyst at Alta Plana Corporation. “Analyze 6.0’s new
and enhanced sentiment, deep analytics, visualization, and profiling
capabilities, for social and enterprise information sources, are just what
the market is looking for in enterprise-capable solutions.”

Attensity will demonstrate Analyze 6.0 along with its new Retail Banking
Industry Solution at the Text Analytics Summit in Boston this week. (See
today’s other announcement from Attensity:

About Attensity
Attensity helps the world’s leading brands leverage customer conversations
as a business asset. Using Attensity’s integrated suite of customer
analytics and response applications, organizations can tap the wealth of
data stored in both internal and online sources, and use that information to
improve the customer experience with their brands. Attensity’s award-winning
Customer Experience Management (CEM) solutions are built on a massively
scalable text analytics platform that enables organizations to listen,
analyze, relate and act on customer conversations, no matter where they take
place. From its headquarters in Palo Alto, Calif., and Kaiserslautern,
Germany, Attensity is powering the customer experience strategies of
companies such as Charles Schwab, Citigroup, HP, JetBlue, Lloyd’s Banking
Group, Siemens, Starwood Resorts, Travelocity and Whirlpool. Visit and follow the company at, on Twitter
@Attensity, and on


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