Attensity Introduces Customer Experience Management Solution for the Hospitality Industry

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New Vertical Solution Lets Hospitality Executives Quickly Analyze and Act on
Customer Sentiment in Social Media, Online Reviews, Surveys and More

PALO ALTO, California, November 9, 2011 – Attensity, the leading provider of
text analytics solutions for Customer Experience Management (CEM), today
announced a new Hospitality Industry Solution
(http://www.responsetrack.net/lnk/attensity/1fujs/?1895T006XDK) that builds
on the company’s flagship customer analytics and engagement applications
with out-of-the-box category sets, topics, reports and dashboards tailored
specifically for the hospitality industry. The new solution is designed to
enable hotels, resorts and related businesses to mine unstructured customer
conversations in social media, online review sites, surveys, emails, forums
and other sources for valuable business insights, and use those insights to
improve the guest experience at their hotels.

Attensity customers in the hospitality industry include Starwood Hotels &
Resorts
(http://www.responsetrack.net/lnk/starwoodhotels/1fujt/?1895T006XDK), one of
the world’s largest hotel and leisure companies; Travelocity
(http://www.responsetrack.net/lnk/travelocity/1fuju/?1895T006XDK), the
leading provider of consumer-direct travel services; and Travelodge
(http://www.responsetrack.net/lnk/travelodge/1fujv/?1895T006XDK), the third
biggest hotel chain in the United Kingdom. “Today’s travelers are
increasingly turning to online communities and social networks to share
their opinions, ask for recommendations and give feedback on their hotel
experience,” said Rebecca MacDonald, vice president of marketing at
Attensity. “The Attensity Hospitality Solution will help industry executives
incorporate customer feedback into key business decisions such as which
property upgrades will have the most impact on the customer experience.”

Available now, the Attensity Hospitality Solution is an add-on module to
Attensity Analyze 6.0, and includes prebuilt reports, analytics and
dashboards specifically tailored for the hospitality market, including:
* New groundbreaking reports that analyze the growing consumer demand
for hotels with sustainability and green initiatives;
* Hotspotting reports that go beyond simple keywords to identify
complex emerging issues;
* Top Compliments and Complaints;
* Competitive Analysis;
* Facebook Analytics;
* Net Promoter Reports;
* Multi-channel Analysis;
* Sentiment Analysis;
* Trend Analysis and more.

Hospitality Solution Webinar
Paired with the release of the new solution is an industry report,
“Analyzing the Voice of the Customer in the Hospitality Industry.” It
provides an analysis of current customer conversations about the industry,
including a detailed look at the root causes behind top customer compliments
and complaints. The report will serve as the basis for a November 30th
webinar and will be made available for download to those who register for
the webinar. For more information and to register, visit:
www2.attensity.com/hospitalitywebinar.

About Attensity
Attensity’s text analytics solutions are the choice of the world’s leading
brands for Customer Experience Management (CEM). Attensity is the only
company that gives business users the ability to analyze millions of
real-time customer conversations from any online, social media or internal
source, and extract the industry’s most accurate insights to drive business
decisions. From its headquarters in Palo Alto, Calif., and Kaiserslautern,
Germany, Attensity is powering the customer experience strategies of
companies such as AT&T, Charles Schwab, Citigroup, JetBlue, Lloyd’s Banking
Group, Siemens, Starwood Resorts, Travelocity and Whirlpool. Visit
http://www.responsetrack.net/lnk/attensity/1e8ia/?1895T006XDK and follow the
company at blog.attensity.com, on Twitter @Attensity, and on
facebook.com/Attensity.

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