Attensity Group Launches Survey Advantage, Hosted Business Intelligence Service for Analyzing Open-Ended Questions in Surveys


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Revolutionary Offering Provides Quick, Affordable, Easy-to-Deploy Entry Point for Businesses to Understand Customer Conversations; Best Practices to be Shared in New Customer Exchange Social Network

PALO ALTO, Calif., July 8, 2009 — Attensity™ Group, the leader in business user applications that generate value from unstructured data, today announced the availability of its new, hosted Survey Advantage service at a $5,000 per month point of entry. Attensity Survey Advantage ( enables departments within large organizations and government agencies to measure, chart and understand customer sentiment and top issues expressed in customer feedback surveys. It is also the first and only system that enables survey and market research vendors to more quickly process the answers to open-ended questions, known as “verbatims,” in surveys. Attensity Survey Advantage sheds light on the “whys” behind structured answers and customer satisfaction metrics such as Net Promoter? Scores and the ACSI.

Attensity Survey Advantage quickly analyzes unstructured survey responses to help companies better understand customer sentiment, satisfaction, loyalty, and potential product or service issues. Designed from the ground up for business users, the new Survey Advantage works via a self-contained application, without needing to bring in expensive third-party systems or endure long implementation cycles. Customers will be able to share their experiences using Survey Advantage in Attensity’s new Voice of the Customer Exchange networking forum.

“In these tough economic times, it is more important than ever for companies to be able to listen to customer feedback, to drive more rapid response and tuned product offerings,” said Craig Norris, general manager of Attensity Americas. “We are pleased to contribute to the economic recovery by introducing this premium intelligence solution at a low-cost point of entry and in an application that is easy to use and deploy. It’s the perfect introduction for companies that desire to improve their understanding of customer sentiment and the issues facing their customers.”

Attensity Survey Advantage is available to North American companies at an introductory pricing of $5,000 per month, if initiated before December 31, 2009. It includes an annual license for Attensity’s award-winning text analysis engine, Attensity VoC. Powered by its patented Exhaustive Extraction™ technology, Attensity VoC ( and Survey Advantage both automatically identify facts, opinions, requests, trends, and trouble spots from unstructured text and transform the data into structured, actionable First Person Intelligence™.

As part of this offer, Attensity is also introducing its Voice of the Customer Exchange. Launching on September 1, VoC Exchange is an invitation-only social network for companies designed to facilitate the sharing of their best practices in implementing VoC Advantage throughout their organizations.

“For a low monthly cost, companies can now access Attensity’s industry-leading text analytics, tuned for Voice of the Customer analysis, with unlimited seats of Attensity VoC and introductory training for survey analysis,” said Ian Hersey, chief technology officer of Attensity Group. “We are making this offer to encourage more companies to experience the positive ROI to their business in better understanding their customers’ voices. And by sharing their experiences with other companies through our VoC Exchange, they’ll be supporting Attensity in developing the next generation of text-driven applications.”

Attensity Survey Advantage is available now. Please contact Attensity for more information (

About Attensity Group
Attensity Group provides business user applications that generate value from unstructured data. Its comprehensive family of solutions leverages semantic analytics to enable knowledge management professionals, business leaders, customer support personnel and customers to interpret and manage an organization’s unstructured data to get relevant and actionable answers — fast. Attensity Group’s award-winning software is in use by more than 250 of the Global 1000 and by large government agencies to deliver powerful insights, enhance operational efficiency, reduce risk exposure, and ensure increased customer satisfaction. The Service & Support Professionals Association (SSPA) has honored Attensity Group with its 2009 Recognized Innovator Award. Attensity Group, with more than 500 installations worldwide, services customers from multiple offices in the U.S. and Europe. The company’s go-to-market entities are Attensity Americas and empolis in the EMEA region. Attensity Group’s corporate headquarters are in Palo Alto, Calif. More information is at Follow Attensity on Twitter at and read the corporate blog at

©2009 Attensity Group. Attensity, First Person Intelligence and Exhaustive Extraction are trademarks of Attensity Group in the United States and/or other countries. Other brand and product names are trademarks or registered trademarks of their respective holders. Information is subject to change without notice. All rights reserved.

Michelle de Haaff
Attensity Group
(650) 433-1700
[email protected]

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