Attensity Experiences Stellar Year With Exemplary Customer Renewal Rate, Social Analytics Platform Expansion and Industry Presence

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Company’s Exceptional Year Capped Off With Best in Biz Award Win

PALO ALTO, California, December 17, 2012 – Attensity, the leading provider
of social analytics and engagement applications, today announced significant
momentum in 2012. The company has seen a particularly strong year in terms
of customer retention, product innovations and market impact. Attensity has
ended 2012 on a high note, just named a bronze winner in the Enterprise
Product of the Year category of the Best in Biz Awards, the only independent
business awards program judged by members of the press and industry
analysts. http://www.bestinbizawards.com/2012-winners-product

“We are thrilled by how strong the last 12 months have been for Attensity,”
said Ian Bonner, chief executive officer of Attensity. “Our success in 2012,
despite a constantly evolving market, is a testament to Attensity’s leading
innovation in social analytics.”

In the past year, Attensity has seen a customer renewal rate at above 99
percent. Of these enterprise customers, 90 percent are in the Global 2000.
Attensity has also increased its annual revenue by over 30 percent in 2012,
compared to 2011, and has migrated over 90 percent of its customers to its
newest architecture and SaaS platform.

Attensity has made it easier for customers to get started with their social
analytics platform, with solutions designed to solve specific business
challenges. The New Product Introduction solution
(http://www.attensity.com/2012/11/12/attensity-releases-new-analytics-applic
ation-for-product-launches) is the first part of a series of analytics
suites, providing marketing executives, brand and product managers with
real-time research and insights about each phase of their product launch. It
will be followed in 2013 by solutions tailored for Customer Care Analytics,
Brand Analytics, Campaign Analytics, and Competitive Analytics.

Among other new products launched in 2012, Attensity introduced its Social
Media Pipeline (http://www.attensity.com/products/attensity-pipeline), which
powers the New Product Introduction solution and collects data from more
than 150 million social media and online sources. The Pipeline uses the full
power of Attensity’s patented semantic engines to transform the chaos of
social chatter into actionable information for the enterprise. This backend
component enables both deep analytics, as well as routing and response, to
be performed against the universe of social media conversations in seconds,
as they happen. The Pipeline was named one of KMWorld Magazine’s
Trend-Setting Products for 2012, the ninth consecutive year Attensity has
had a product on the list.
http://www.kmworld.com/Articles/Editorial/Features/KMWorld-Trend-Setting-Pro
ducts-of-2012-84552.aspx

Throughout 2012, Attensity has been involved in a series of events, webinars
(http://www.attensity.com/company/events/archived-webinars) and on-demand
content featuring Social CRM use cases from some of the world’s leading
brands. The events have included presentations from Attensity customers and
partners at the Text Analytics Summit (Europe, East and West), Sentiment
Analysis Symposium (East and West), Big Analytics (East and West) and
Teradata PARTNERS. http://www.attensity.com/company/events/past-events

Attensity has also made itself a resource for analysis of timely topics by
conducting its own research into social media conversations about a broad
swath of topics in 2012, from the public reaction to the Facebook Timeline
format for profile pages (http://j.mp/UiYPa3), to social sentiment toward
the movie Rock of Ages (http://j.mp/12eiQV5), to the most buzzed-about
athletes competing in the Summer Olympic Games (http://j.mp/12quQSw), to the
favored candidates in the presidential election (http://j.mp/PaqX1Z).

These analyses, combined with Attensity’s industry presence and product
offerings, were major contributing factors to the accolades the company
garnered in 2012, among them: a position in the coveted “Visionaries”
quadrant of the Gartner 2012 “Magic Quadrant for Social CRM” report
(http://j.mp/QZ4TqR); a “CRM Rising Star” in CRM Magazine’s annual CRM
Service Awards program (http://j.mp/TiKrzk); a slot on KMWorld’s “100
Companies that Matter in Knowledge Management” for the ninth consecutive
year (http://j.mp/TiKwmD); a top vendor ranking in Hypatia Research Group’s
2012 Galaxy for Social Analytics & Intelligence (http://j.mp/UYAPfm); one of
Information Management’s “40 Vendors We’re Watching” (http://j.mp/PBnOEH);
and the most recent Best in Biz Award for Enterprise Product of the Year,
for the Attensity Voice of the Customer Command Center.

About Attensity
Attensity’s social analytics and engagement solutions are the choice of the
world’s leading brands for Social CRM. Attensity is the only company that
gives business users the ability to analyze millions of real-time customer
conversations from any online, social media or internal source, and extract
the industry’s most accurate insights to drive business decisions. Attensity
offers on-premise, hosted and cloud solutions with mobile functionality for
smartphone and tablet devices. From its headquarters in Palo Alto, Calif.,
Attensity is powering the Social CRM strategies of companies such as Charles
Schwab, Cisco, EMC, JetBlue, Lloyd’s Banking Group, Travelocity and
Whirlpool. Visit www.attensity.com and follow the company at
blog.attensity.com, on Twitter @Attensity, and on facebook.com/Attensity.

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