Attensity Expands Speaker Roster for Engage 2010 Conference


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Thought Leaders in Customer Experience Management and Social Media Scheduled
to Present at Third Annual User Conference in Mountain View, Calif.,
November 9-10

PALO ALTO, California, October 1, 2010 – Attensity, the leader in Customer
Experience Management software applications that generate value from
unstructured text, today announced agenda highlights for the third annual
Attensity Engage Conference , to be held
November 9-10, 2010, at the Computer History Museum in Mountain View, Calif.
Attensity’s clients, partners and executives will join customer experience
and social media visionaries for a dynamic exploration of the future of
multi-channel Customer Experience Management.

“The Attensity Engage Conference is a unique opportunity for our customers
and partners to interact with great companies doing great things around
listening to the Voice of the Customer, and industry thought leaders in the
areas of social media and customer experience,” said Michelle de Haaff,
global chief marketing officer of Attensity. “We are delighted with the
impressive degree of interest our conference has generated this year, as
well as the high caliber of registered participants.”

This event will explore how organizations can capitalize on capabilities in
Voice of the Customer analytics, social media monitoring and response, and
customer service. It will feature presentations and breakout sessions led by
members of the Attensity user community and Attensity partners, as well as
technical breakout and sneak preview sessions led by Attensity engineers and
senior consultants that will take a deep dive into topics of particular
interest to attendees.

Leading experts at companies such as JetBlue Airways, Wells Fargo, Whirlpool
and Yahoo!, among others, will present real-world case studies, along with
partners such as Allegiance and Weber Shandwick.

Additional presenters include the following thought leaders:
* Ray Wang, partner at Altimeter Group, will discuss recent research on
Social CRM use cases and entry points to business value.
* Michael Fauscette, group vice president for software business solutions at
IDC, will present a keynote on how the next generation of social
interactions will affect the way enterprises do business.
* Dr. Natalie Petouhoff of Weber Shandwick and Kathy Hermann will discuss
ROI for social engagement.
* Brian Solis, principal of FutureWorks, will speak on themes from his book
“Engage! The Complete Guide for Brands and Businesses to Build, Cultivate,
and Measure Success in the New Web.”

There will also be a thought-provoking discussion on social business
including the following panelists:
* Carlos Diaz, CEO of Blue Kiwi
* Jacob Morgan, principal of Chess Media Group
* Jeff Nolan, formerly of SAP and now vice president of product marketing at
Get Satisfaction
* Rick Fleischman, senior director, CRM Solution Marketing at SAP

Registration details for this event can be found at:

About Attensity
Attensity delivers an integrated suite of Customer Experience Management
software applications to meet the demands of a new breed of empowered
consumers. Attensity’s solutions are powered by semantic technologies that
allow organizations to Listen, Analyze, Relate and Act (LARA) on information
trapped in the unstructured text of multi-channel customer conversations.
The comprehensive suite of applications addresses collective intelligence in
social media and forums; the voice of the customer in surveys, e-mails and
other customer contact points; web and call center customer response
management; and web self-service. Thanks to Attensity, customers experience
relevant, effective, fast and positive one-on-one interactions with
companies, resulting in increased loyalty and satisfaction. With more than
500 installations worldwide, Attensity’s award-winning software supports
10,000-plus users in large government agencies and such innovative
enterprises as Airbus, Charles Schwab, Bosch, JetBlue, Royal Bank of Canada,
Siemens, Travelocity and Whirlpool. More information is at, and

Copyright 2010 Attensity Group. Information is subject to change without
notice. All rights reserved.


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