Attensity Appoints Kirsten Bay as New President and CEO

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Ian Bonner becomes new Chairman of the Board

PALO ALTO, California, January 30, 2013 – Attensity, the leading provider of
enterprise customer communication analytics and engagement solutions, today
announced that J. Kirsten Bay has been appointed as the company’s new
President and CEO. Bay succeeds Ian Bonner, who will continue to serve
Attensity as chairman of the board.

“Kirsten’s ability to develop and implement business process integration
plans with growing companies makes her the ideal candidate to lead
Attensity,” said Bonner. “I’m delighted to pass the reins on to Kirsten, and
am extremely confident of her abilities to guide the company through its
next growth phase.” Current chairman David Hartford of aeris CAPITAL AG will
remain on the board. http://www.aeris-capital.com

Bay brings to Attensity nearly 20 years of strategic process and
organizational policy experience derived from the information management,
finance and consumer product industries. She is an expert in advising both
the public and private sector on the development of econometric policy
models. Most recently, as vice president of commercial business with iSIGHT
Partners, Bay provided strategic counsel to Fortune 500 companies on
managing intelligence requirements and implementing customer and development
programs to integrate intelligence into decision programs.

“I am thrilled to join Attensity at such an exciting time,” said Bay.
“Attensity is truly the pioneer in developing analytic and engagement
products powered by semantic technologies. Mining Big Data has created a
terrific opportunity for Attensity to apply its text analytics and customer
engagement solutions in large corporations and the public sector.”

Attensity’s flagship products include the Attensity Pipeline, the world’s
first real-time, semantically annotated social media data stream built to
collect data from more than 150 million social media and online sources.
Results from the Attensity Pipeline are fed to Attensity Analyze, including
its Attensity Command Center component for real-time social analytics, with
the capability to deliver results to the Attensity Social CRM application,
Attensity Respond. http://www.attensity.com/products/

About Attensity
Attensity’s enterprise social analytics and engagement solutions are the
choice of the world’s leading brands for Social CRM. Attensity is the only
company that gives business users the ability to analyze millions of
real-time customer conversations from any online, social media or internal
source, and extract the industry’s most accurate insights to drive business
decisions. Attensity offers on-premise, hosted and cloud solutions with
mobile functionality for smartphone and tablet devices. From its
headquarters in Palo Alto, Calif., Attensity is powering the Social CRM
strategies of companies such as Cisco, JetBlue Airways, Lloyd’s Banking
Group, Travelocity, Verizon and Whirlpool. Visit www.attensity.com and
follow the company at http://blog.attensity.com, on Twitter @Attensity, and
on facebook.com/Attensity.

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