AT&T MEdiaMall 2.0 Teams Up With UIEvolution to Create a Mobile Shopping Experience


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UIEvolution® (UIE), a leader in rich client and server software that enables innovative service providers to deliver dynamic multimedia experiences to consumers on any network or device, is creating significant Call Center efficiencies with its support of AT&T’s new MEdiaMall 2.0. MEdia Mall 2.0, the first UIE-based application service deployed by AT&T, is enabling customers to have a personalized mobile shopping experience that is proving to enhance customer relations. The multimedia experience has resulted in shoppers being able to more easily navigate the AT&T mall and has facilitated the purchasing process.

Customers have demonstrated that they need to rely less on call center support due to the ease of which they can search, “try before they buy”, and finally make purchases via their mobile device.

AT&T is able to reach out to more customers using UIEvolution’s technology because its platform has the ability to scale and cover almost all devices regardless of their level of sophistication,including LBS, camera and PIM functionalities. This means almost every customer can benefit from the ability to customize and personalize their individual experiences on their mobile phone.

Millions of AT&T customers can now be delivered data intensive interactive media across wireless networks, accommodating varying states of connectivity for an enhanced user experience with up-to-the minute content. From a CRM standpoint, AT&T is able to achieve higher levels of customer satisfaction, cross selling and up-selling opportunities and the ability to deliver a faster and easier interface. AT&T MEdia Mall 2.0 is a first time and one-of-a-kind experience for customers that offers more than 90,000 product choices from over 115 different content providers.

UIEvolution’s client-server technology seamlessly streams audio previews within the application. As a CRM application, it provides better discovery and navigation for the customer resulting in dramatically fewer network calls and latency issues than existing WAP and other mobile browser solutions. The CRM goal is to improve the overall user experience and increase promotions and merchandising opportunities. It is one-click access where customers discover they have more choices and more flexibility to browse and purchase the mobile content they want directly from their phones. Content can be constantly updated
providing users with far more variety and a higher lever of quality than they have seen before.

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