Atex placed in 2012 Gartner Web Content Management Magic Quadrant


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For the third consecutive year, Atex is recognized in the highly-regarded
Gartner Magic Quadrant for Web Content Management (WCM). Gartner cites Atex
for its prime position in advising companies looking to develop
digital-first strategies.

In the 2012 Magic Quadrant report, Gartner says: “Three trends have altered
the Web content management market since 2011: social media, mobile computing
and the inclusion of WCM in more comprehensive solutions oriented toward
online channel optimization. Buyers are looking for different capabilities
and are changing how they buy WCM products.”

“Atex has an excellent understanding of the media industry and a very long
history in this area,” notes Gartner. “It is therefore in a prime position
to be shortlisted by media companies that are developing or expanding a
digital strategy.”

“Atex has a very loyal customer base, as in many cases the company has
established itself as a trusted advisor to its clients. These clients look
to Atex for guidance and direction with respect to the challenges they face,
along with the advertising-related, audience-related and ‘digital first’
solutions that will help overcome them. Almost all the customers of Atex
with whom we held discussions praised it highly for its transparency,
openness and understanding of clients’ issues,” says the report.

Gary Stokes, Atex Group CEO, comments: “We are honored to be recognized once
again in Gartner’s influential report and pleased to be acknowledged for our
customer loyalty. With more than 1,000 customers worldwide, Atex is
committed to supporting our mission-critical software systems, protecting
our customers’ investments in these systems, and providing upgrade paths to
take advantage of new features and technologies.”

Gartner selects only 19 global vendors in its WCM Magic Quadrant through
detailed customer surveys, interviews and analysis. In addition to these
references, Gartner also bases its selection on each vendor’s geographical
presence, revenue, horizontal and vertical capabilities, and market

Gartner further states that “Atex is one of the oldest companies in this
Magic Quadrant. This status brings with it a reputation for stability and
longevity – two highly coveted attributes in a market that has become
somewhat more risk-averse due to the macroeconomic troubles of the past few
years. The appointment of a new CEO in July 2012 will help balance this
reputation with the promise of the ongoing progress needed to meet the
urgent needs of Atex’s targeted industries.”

Gary Stokes adds: “In a rapidly evolving market, we are concentrating our
focus on developing products and solutions that help our customers harness
their digital marketing initiatives, build strong brands, and optimize their
Content Management, Advertising and Audience strategies.”

About Atex:
Atex, headquartered in the UK with offices worldwide, is a leading software
company providing solutions for media-rich industries. With a global client
base of more than 1,000 customers, Atex is committed to helping companies
build revenues and generate efficiencies through products that are highly
engaging, collaborative, personalized, contextually relevant, and available
on demand. See

Gartner does not endorse any vendor, product or service depicted in its
research publications, and does not advise technology users to select only
those vendors with the highest ratings. Gartner research publications
consist of the opinions of Gartner’s research organization and should not be
construed as statements of fact. Gartner disclaims all warranties, expressed
or implied, with respect to this research, including any warranties of
merchantability or fitness for a particular purpose.

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