Atex announces new CEO of Asia


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Atex, a leading software company providing solutions for media-rich industries, has appointed Jerome Laredo as Chief Executive Officer of Asia, with immediate effect.

Based at Atex Asia’s headquarters in Singapore, Jerome will support and guide the region’s accelerated growth and development, to a multi-industry digital content and advertising innovator.

Jerome brings more than 15 years of software sales experience to Atex. He joined the company in 2008 and until recently, held the position of VP of Sales, EMEA, where he spearheaded the expansion into a number of emerging markets with a strong focus on digital products.

Jerome has also held roles in EMEA for Nstein Technologies, Teleglobe and Ixiasoft where he was instrumental in building successful sales teams, developing efficient resellers’ channels and driving new business. He holds an MSc in International Business from HEC Montréal.

Jim Rose, Atex Group CEO, said, “Jerome has an exceptional record of leading businesses through expansion, and we are delighted to have someone of his caliber on board, to propel Atex Asia through its next stage of growth. His leadership and experience will be invaluable to our team.”

Jerome comments, “I am privileged to be embarking on such an exciting role at Atex and look forward to being part of the future success of Atex Asia.”

Atex, headquartered in the UK with offices worldwide, is a leading software company providing solutions for media-rich industries. Atex develops smart digital solutions that make a measurable difference and enable its 1000+ customers to streamline operations and optimise their digital strategy.

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