At the Edge of Innovation

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Greetings. Innovation often means putting things together that don’t belong. Or don’t seem to belong. Like creating an adhesive that doesn’t stick very well (Post-It Notes) or teaching cars to think like fish in order to avoid collisions (Nissan).

But in the aftermath of the national state of sadness that has occurred as Hostess filed for bankruptcy protection, some people–clearly unable to contain their grief–are going slightly over the edge in thinking about how to save the company and its remarkable products. Which begs the question: “Is this real innovation, insanity or an idea likely to turn hunters into vegetarians?”

We’ll let our readers decide on the amazing combination of Twinkies and hot dogs –know simply as the “Twinkie Wiener Sandwich“…you can CLICK HERE to get all of the cream filled details on this possible taste sensation. Though it turns out that this isn’t a brand new idea as evidenced by this savory advertisement from a few years ago…

Beef_twinkie


We often win in business and in life when we put things together that don’t seem to belong.

Cheers and have a delicious and creative start to the week!

Republished with author's permission from original post.

Alan Gregerman
Alan Gregerman is an award-winning author, consultant and keynote speaker who has been called "one of the most original thinkers in business today" and "the Robin Williams of business consulting." His work focuses on helping companies and organizations to unlock the genius in all of their people in order to deliver the most compelling value to their customers.

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