Asigra Recognized in CRN Magazine’s 2012 Women of the Channel


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Senior Director of Corporate Marketing Makes Annual List of Influential Women in the Channel

TORONTO – July 25, 2012 – Asigra Inc., a leading Cloud Backup, Recovery and Restore (BURR) software provider since 1986, announced that Tracy Staniland, Senior Director of Corporate Marketing at Asigra, has been recognized as a 2012 “Power 100” Woman of the Channel by CRN Magazine. An elite subset of CRN’s annual Women of the Channel list, the “Power 100” designation is awarded to the highest ranking women holding the most prominent channel-focused positions in a vendor or Solution Provider organization. These women have made a name for themselves as influential leaders within their own company, and the IT channel as a whole.

This year’s Power 100 Women of the Channel were selected by the editors of CRN Magazine from a field of applications and nominations from vendor channel organizations, distributors and solution providers.

“I would like to offer my congratulations to all the 2012 Women of the Channel,” said Tracy Staniland, Senior Director, Corporate Marketing. “It is a great honor to be recognized along with women who have achieved such significant accomplishments.”

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In her role at Asigra, Tracy Staniland has been instrumental in developing corporate marketing initiatives, including innovative channel marketing and communications designed to enhance channel partner enablement. She has developed and implemented joint marketing strategies with partners that have increased sales opportunities and enhanced relationships between Asigra and the partner ecosystem. She recognized, and fulfilled the need to provide partners with access to marketing mentors and resources that support demand generation.

“Our goal is to be the virtual marketing team for our channel partners,” said Staniland. “Cloud backup and recovery is a growing, but highly competitive market. In order to be successful, our partners need to differentiate themselves from the crowd, therefore, we are providing them with the marketing and sales tools they need to drive demand for their services to outmarket the competition and position for success”.

“Now in its ninth annual publication, CRN’s special ‘Women of the Channel’ issue is one of our most popular of the year,” said Kelley Damore, VP, Editorial Director, UBM Channel. “The ‘Power 100’ designation is a special achievement award given to an elite subset of our Women of the Channel list. It’s given to a small group of female executives based on their accomplishments over the past year, and their dedication to driving the overall success of the IT Channel. We want to honor and congratulate these women for their contributions to the industry and their respective organizations.”

“We are honored and pleased to see Tracy recognized for her channel advocacy along with the hard work and dedication she has contributed to enhancing the marketing capabilities of both Asigra and our global Partner Ecosystem,” said Eran Farajun, EVP, Asigra.

Asigra was recognized earlier this year by CRN with a 5-Star Rating in the 2012 CRN Partner Programs Guide and Eran Farajun, EVP of Asigra, as a 2012 Channel Chief.

Executives on both lists were selected by the editors of CRN Magazine based on nominations and applications from a field of vendor channel organizations, distributors and solution providers. Criteria for selection was based on the role each applicant played over the past year in driving revenue for their company and the steps they’ve taken to evangelize the importance of the IT channel.

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UBM Channel (
UBM Channel is the premier provider of IT channel-focused events, media, research, consulting, and sales and marketing services. With more than 30 years of experience and engagement, UBM Channel has the unmatched channel expertise to execute integrated solutions for technology executives, managing partner recruitment, enablement and go-to-market strategy in order to accelerate technology sales. UBM Channel is a UBM company. To learn more about UBM Channel, visit us at Follow us on Twitter at

UBM plc (
UBM plc is a leading global business media company. We inform markets and bring the world’s buyers and sellers together at events, online, in print and provide them with the information they need to do business successfully. We focus on serving professional commercial communities, from doctors to game developers, from journalists to jewellery traders, from farmers to pharmacists around the world. Our 6,000 staff in more than 30 countries are organised into specialist teams that serve these communities, helping them to do business and their markets to work effectively and efficiently.

About Asigra
Asigra is the leading cloud computing software vendor focused on backup, recovery and restoration with more than 550,000 global installations. Asigra Cloud Backup™ transforms the way businesses manage and protect their data by delivering seamless end-to-end data protection that efficiently scales and easily adapts to any IT environment. With more than 26 years of experience as backup/recovery pioneers, Asigra manages one of the largest business-class backup service provider ecosystems in the world who power their cloud backup services using Asigra technology and provide hands-on local service. Asigra is recognized by leading analyst firms as a top cloud storage vendor. Asigra Cloud Backup™ was recently named “Product of the Year” by Storage Magazine and Asigra was recently awarded a 5-Star rating in the CRN Magazine’s 2012 Partner Program Guide, named a CRN 2012 Channel Chief, and also named a Best Channel Partner for 2012 by Business Solutions Magazine. Asigra is headquartered in Toronto, Canada, with offices globally. For more information, visit


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PR Contact
Joe Austin
Ventana PR
(818) 332-6166
[email protected]

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