Asigra Lowers MSP/VAR Barrier to Entry Into Online Backup With Industry-First Service-Enabling Pricing Model


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Asigra Extends Industry Leadership with Innovative Licensing Model For Entry-Level MSPs and VARs to Optimize Cash Flow Through CAPEX/OPEX Reduction

TORONTO – October 29, 2008 – Asigra Inc., the leader in agentless information recovery management, today announced a new backup service-enabling software licensing model that lowers the barrier to entry for emerging VARs, managed service providers and IT outsourcers. The new pricing model is the first of its kind and will better meet the needs of smaller service providers seeking entry into the lucrative SMB and enterprise online backup market.

“Less capitalized VARs and managed service providers still require the robust backup service delivery platform that Asigra provides to remain competitive in the online backup marketplace,” said Eran Farajun, Executive Vice President for Asigra. “This new model increases access to the most comprehensive, backup and recovery service delivery platform available and allows managed service providers to control their own destiny with greater customer and technology platform control. Interested MSPs and VARs have the option of selecting from flexible start-up pricing options, allowing them to deliver enterprise-class backup services with very low capital outlay. In today’s economy, Asigra is helping new MSPs to balance CAPEX and OPEX costs to reduce as much risk as possible while optimizing cash flow.”

Asigra’s service-enabling pricing model is simple and straightforward to ease adoption, deployment and management of the channel’s most profitable service-oriented information recovery delivery platform. The Asigra Televaulting™ platform accelerates return on investment; simplifies SLA monitoring and management and eliminates software agent-related management issues, making it the channel’s backup service platform of choice.

The underlying structure of Asigra’s service-enabling pricing model is a unique hybrid form of term licensing which provides a ‘pay-as-you-grow’ approach for as little as $500 per month. Like the standard Asigra Televaulting pricing model for more established managed service providers, the new model is capacity-based and scales depending upon the amount of compressed and deduplicated information under management. Benefits include:

• Price structure for entry-level MSPs and VARs;
• Reduction of upfront capital outlays allowing delivery of backup and recovery as a service;
• Profitability from day one of the deployment;
• Strategic and competitive advantage over competitors delivering less robust service offerings (e.g. no need to switch or graduate into a more scalable platform down the road);
• Greater service provider control over the customer relationship;
• Retention of a larger share of the MSP recurring services pie;
• More flexibility by allowing the choice of self-hosting Asigra in the MSP/VARs’ own data center or leveraging an Asigra partner’s co-location facility, and
• Access to the most scalable, secure, robust and feature-rich MSP backup and recovery platform available on the market.

“Asigra continues to innovate from both a technology and business standpoint as evidenced from the company’s approach to channel development,” said Paul Myerson, Senior Channel Analyst, Enterprise Strategy Group. “The new pricing model lowers the barrier to entry for service providers seeking entry into the margin-rich SMB and enterprise backup services space.”

Reinforcing its commitment to the channel, Asigra will roll out a channel program in support of the new pricing model in the late fourth quarter of 2008. Further details of Asigra’s service-enabling pricing model are available in the partner section of the company’s website at Interested MSPs and VARs can also gain further specifics by contacting Asigra directly at 416-736-8111.

About Asigra Televaulting
Asigra is the leader in agentless information recovery management, designed from inception with Service Oriented Architecture (SOA) that empowers IT outsourcers to provide on-demand information recovery for organizations ranging from SMBs to the enterprise. The company’s service-oriented platform, Televaulting™, eliminates the performance, security and cost downsides of agent-based solutions, enabling the real-time enterprise to meet business continuity and compliance requirements while achieving significant cost savings. Built to provide enterprise-class data protection, Asigra delivers powerful, scalable, secure, compliant, and non-disruptive information recovery.
About Asigra
Asigra is the award-winning leader in agentless information recovery management empowering service-oriented business continuity for the real-time enterprise. Asigra Televaulting™, the company’s service-oriented information recovery management platform, is in use by hundreds of IT outsourcers who deliver managed backup and recovery services and enterprises to protect more than 50,000 locations internationally. Televaulting provides simple, centralized management of the information recovery process, ensuring information availability while eliminating the capital and operational expenses associated with agent-based solutions. Founded in 1986, Asigra is headquartered in Toronto, Canada, with partner offices around the world. For more information, visit

Asigra, the Asigra logo and Televaulting are trademarks of Asigra Inc. All other brand and
product names are, or may be, trademarks of their respective owners.


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