Asigra Named to CRN’s 100 People You Don’t Know But Should List


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Eran Farajun Recognized for Challenging the Status Quo of Backup and Recovery Pricing

TORONTO – September 26, 2013 – Asigra Inc., a leading cloud backup, recovery and restore software provider since 1986, today announced that Eran Farajun, Executive Vice President of Asigra, has been named by CRN to the 2013 100 People You Don’t Know But Should list. Chosen by the CRN editorial staff, these unsung heroes have demonstrable impact on vendor channel strategies, initiatives and programs. Farajun joined other channel leaders selected by CRN for his role in introducing the company’s game-changing Recovery License Model® (RLM) for backup and recovery.

In building the list, UBM Channel Research developed a methodology in which candidates were assessed based on information provided by vendors and solution providers, which was then reviewed by the CRN editorial team. The Top 100 list takes into account the advancements, innovations, and overall contributions to the channel to promote partner profitability, competitive differentiation, sales enablement and communication. Farajun was recognized for his leadership in introducing the first and only recovery-based backup software pricing option to address the unfair billing structure of capacity- and agent-based pricing models.

Tweet This: @Asigra Recognized in CRN Magazine Top 100 List – – #cloud #backup

Already gaining traction with a growing number of service providers and end-customers, the Asigra Recovery License Model is a performance-based alternative that accounts for the total amount of recovery performed on an annual basis. The Asigra RLM gives IT professionals the ability to better control backup and recovery costs, even as organizational data continues to grow. With this approach, fees are based on a Recovery Performance Score that is calculated over a 12-month period (every 6 months in the first year). A waiver is provided for the single largest recovery event in any licensing term and only successful recoveries are included. This allows customers who recover less to pay less. To ensure that costs are low and fair, the RLM has built-in upper and lower limits so costs are constrained within the pricing band, even if you need all of your data recovered. More importantly, RLM does not charge per recovery event – your data is never held hostage, you get unlimited recoveries, and costs are fixed for each term providing more transparency and predictability.

“The hardworking individuals that work behind the scenes to fuel the IT channel are among the most important assets today,” said Robert Faletra, CEO, UBM Tech Channel. “This invaluable list of 100 individuals represents the most impressive and influential colleagues working among us and we are honored to highlight their success.”

“While relevant in previous years, traditional data backup pricing models are unfair to both partners and end-customers because pricing is not aligned with product value – data recovery,” said Farajun. “We are changing the direction in this area with a recovery-based model that allows service providers to lower their costs as much as 70% without discounting the quality of service. The approach is proving to be popular with the channel and we are pleased to be recognized by CRN for our efforts.”

Organizations interested in learning more about Asigra’s Recovery License Model can visit the company’s video and resource site at:

The 100 People You Don’t Know But Should list is featured in the September issue of CRN Magazine and online at

To learn more about Asigra, visit:
Follow Asigra on Twitter at:

About Asigra
Trusted since 1986, Asigra provides organizations around the world the ability to recover their data now from anywhere through a global network of partners who deliver cloud backup and recovery services as public, private and/or hybrid deployments. As the industry’s first enterprise-class agentless cloud-based recovery software to provide data backup and recovery of servers, virtual machines, endpoint devices, databases and applications, SaaS and IaaS based applications, Asigra lowers the total cost of ownership, reduces recovery time objectives, eliminates silos of backup data by providing a single consolidated repository, and provides 100% recovery assurance. Asigra’s revolutionary patent-pending Recovery License Model provides organizations with a cost effective data recovery business model unlike any other offered in the storage market. Asigra has been recognized as a Gartner Cool Vendor and has been included in the Gartner Magic Quadrant for Enterprise Backup and Recovery Software since 2010. More information on Asigra can be found at

About UBM Tech Channel
UBM Tech Channel, a UBM company is the premier provider of IT channel-focused events, media, research, consulting, and sales and marketing services. With more than 30 years of experience and engagement, UBM Tech Channel has the unmatched channel expertise to execute integrated solutions for technology executives, managing partner recruitment, enablement and go-to-market strategy in order to accelerate technology sales. To learn more about UBM Tech Channel, visit us at Follow us on Twitter at

UBM plc (
UBM plc is a leading global business media company. We inform markets and bring the world’s buyers and sellers together at events, online, in print and provide them with the information they need to do business successfully. We focus on serving professional commercial communities, from doctors to game developers, from journalists to jewellery traders, from farmers to pharmacists around the world. Our 6,000 staff in more than 30 countries are organised into specialist teams that serve these communities, helping them to do business and their markets to work effectively and efficiently.


Asigra and the Asigra logo are trademarks of Asigra Inc. All other brand and product names are, or may be, trademarks of their respective owners.

Agency Contact:
Joe Austin
The Ventana Group
(818) 332-6166
[email protected]

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