Marketing Alliance Dedicated To Educating SMB IT Solution Providers on Successful Strategies for Implementing Managed Services
TORONTO – March 8, 2007 – Asigra™, the technology leader in agentless backup and recovery software for service providers targeting the growing managed storage services market, today announced that it has joined the MSP Partners marketing alliance, along with founding members Cisco, Ingram Micro, Intel, Level Platforms and Microsoft, to accelerate the adoption of managed services through collective channel partners by providing a comprehensive source of education for successful managed services.
The IT reseller channel that addresses the Small and Medium Business (SMB) market is undergoing a major transformation that will reshape the entire channel. This transformation is catalyzed by the adoption of managed services – a method of delivering products and services to SMB end customers. This channel transformation presents a remarkable opportunity for leading vendors to dramatically enhance their competitive positioning in the SMB market. To leverage this opportunity, MSP Partners is a program designed to achieve greater channel loyalty and improved end customer satisfaction while establishing common standards that will drive participating vendors’ market leadership positions into the future.
“Managed services changes the way that IT solution providers, system/network integrators, value added distributors and VARs service and support their SMB customers,” said Ryck Marciniak, Director of Vendor Alliances for Level Platforms. “An important result of managed services delivery is the de-commoditization of services, leading to the sustained competitive differentiation that few solution providers currently enjoy in today’s market.”
Demand for Managed Backup Services
Increasing demand for managed backup services continues to drive growth and expand opportunities for service providers. Asigra’s Televaulting™ backup/restore software solution allows service providers to drive recurring revenue and long-term contracts from their current customer base, providing stable and predictable cash flow by delivering a backup utility service. With Televaulting, service providers manage the data protection process for their customers with technology that is industry proven and built for use as a managed backup platform with features that include scalable licensing, private branding, embedded billing, advanced security and SLA monitoring and management. Televaulting is agentless, making installation non-intrusive and simple to manage. Since the software has been developed for service provisioning, it allows a hands free approach to offering managed backup as a service.
“The alignment of technology leaders to form an educational core to support managed services will streamline the adoption process for many service providers, reducing the barriers to entry,” said Eran Farajun, Executive Vice President for Asigra. “With emphasis on pre-scheduled service, flat-fee billing, long-term contracts, remote service delivery, recurring revenue and competitive differentiation, MSP Partners will provide expert insight into how these will maximize efficiency and profits for service providers to move the industry forward.”
About MSP Partners
MSP Partners is a vendor alliance formed to provide solution providers a comprehensive source of MSP education. Members benefit from cohesive new market research, solution provider success stories, and collaborative vendor solutions, all demonstrating the proven path to success in managed services. www.msppartners.com.
About Asigra
Asigra is the award-winning leader in remote office/branch office (ROBO) online backup and recovery for managed backup service providers and enterprises. The company’s flagship product, Televaulting, is used by global enterprises in the financial, insurance, legal, government, healthcare and retail industries with more than three petabytes of data protected. Asigra technology is used by hundreds of service providers worldwide who offer backup managed services to companies ranging from SMBs to Global 2000 enterprises. The agentless remote site backup and recovery solution provides simple, centralized management of the data protection process while eliminating the capital and operational expenses associated with agent-based solutions. Founded in 1986, Asigra is headquartered in Toronto, Canada, with partner offices around the world. For more information, visit www.asigra.com.
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Asigra, Asigra Televaulting, BLM, Backup Lifecycle Management, and the Asigra logo are trademarks of Asigra Inc. All other brand and product names are, or may be trademarks of their respective owners.
