Asigra Grows Partner Program by 20% Using TreeHouse PRM Solution


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Leading Backup and Recovery Service Provider Increases Partner Portal
Participation and Marketing Enablement with TreeHouse Reseller View PRM

SALT LAKE CITY, Utah – October 3, 2013 – TreeHouse InteractiveT
(, the technology leader in on-demand partner
relationship management (PRM), today announced that Asigra, which offers
agentless cloud-based backup and recovery software , has grown its
award-winning partner program by more than 20 percent since deploying
TreeHouse’s PRM solution, Reseller ViewT. With Reseller View, Asigra has
increased partner engagement and participation with its web portal, and
delivers greater value to partners as a result.

With a business model based on creating and nurturing partnerships, Asigra
sells 100 percent through channel partners, which comprise an extensive
global network of managed service providers (MSPs) and value-added resellers
(VARs). Each partner is a data recoverability specialist that profitably
manages, delivers, or sells cloud backup and recovery managed services
powered by Asigra. For this reason, Asigra considers channel partner
enablement a key component of the company’s sales success.

Asigra has used Reseller View’s scalable structure to help provide its
partners with the ability to co-brand materials directly and automatically
through the portal, while integrating seamlessly with its Salesforce CRM
platform. The company has also benefitted from Reseller View’s lead
notification system, which allows Asigra to see which partners pick up leads
from the portal and when partners act on leads through built-in notification
after 48 and 96 hours.

Partner Portal Participation Is Key to Success
Since deploying Reseller View, Asigra has seen a significant rise in portal
usage – key to helping partners achieve success:

. 41.6 percent of partners participate in Asigra’s partner portal, which is
significantly higher than IT industry average.
. Users have downloaded 12,000 files from the portal, averaging more than
1,000 file downloads per month.

“Partners have become very engaged with getting information from our portal
since we launched Reseller View,” said Tracy Staniland, vice president of
corporate marketing for Asigra. “We have had partners who switched from
competitive technologies to become an Asigra partner, due to the
extensiveness of our partner program, which has been greatly enhanced by the
tools we can now provide to them via Treehouse’s Reseller View.”

“Reseller View’s lead notification has also had a very positive impact on
Asigra’s partner communications and engagement,” added Staniland. “Reporting
tools in Reseller View show that lead distribution is the top content viewed
in our portal for value, followed by marketing and sales tools.”

For the full Asigra case study, visit:

About TreeHouse Reseller View
For more information on TreeHouse Interactive and the Reseller View PRM
solution, visit

Tweet This: @asigra sees more than 20% growth in partner program using
@treehousei #PRM solution

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Resource Library: For more information about partner relationship
management, visit the TreeHouse Interactive Resource Library.

Hyperlinks in this Press Release:
Reseller View Partner Relationship Management:
TreeHouse Resource Library:

About TreeHouse Interactive
TreeHouse Interactive delivers leading SaaS-based partner relationship
management (PRM) and marketing automation platform (MAP) solutions to
companies that want to get better return on investment from their partner
networks and marketing efforts. Reseller View is the most complete PRM in
the industry while Marketing View has been innovating marketing automation
since 1998. For more information, visit or call

Tags: partner relationship management, PRM, partner portal, channel partner,
partner program

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