Asigra Expands Hybrid Partner Program with Launch of 3D Hybrid Partners and Pro-Rata Incentive System


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3D Hybrid Partners to Provide VARs and MSPs with Wholesale Vault Services

TORONTO – October 27, 2009 – Asigra Inc., a leading cloud backup and recovery software provider, today announced expansion of its Hybrid Partner Program, escalating the advantages for VARs and MSPs to join with Asigra in delivering business-class Cloud Backup™ services to their customers. The framework of Asigra’s channel offering now includes the 3D Hybrid Partner level, giving VARs and service providers the ability to leverage SAS 70 certified Asigra partner backup vaults for service delivery. The program also includes a new pro-rata partner incentive structure based on pro-rata contribution that provides the opportunity for partners of any size to receive the same competitively advantageous margins and benefits, to strictly level the playing field between large and small partners.

The Asigra Hybrid Partner Program now allows delivery of Asigra-powered Cloud Backup services by either owning a backup vault; reselling Cloud Backup services based on a 3D Hybrid Partner’s SAS 70 certified vault, and/or reselling the software directly to organizations who prefer to build a private backup cloud or a combination of private and public backup clouds, also known as “hybrid clouds.” Asigra’s multi-dimensional approach delivers flexibility that meets and exceeds the demands of any size organization while aligning with partners’ business models and maximizing the earning potential for Asigra’s federation of over 500 global Cloud Backup partners.

“By providing access to its backup vault providers, the Asigra program allows VARs/service providers to capitalize on constantly multiplying opportunities in the backup and recovery space, without consuming resources to build out a cloud backup infrastructure,” says Stacy Hayes, president of DS3 DataVaulting, “As an Asigra 3D Hybrid Partner, we give our VARs and other service providers the ability to easily and affordably tap into the Asigra ecosystem without channel conflict, utilizing our two SAS 70 certified datacenters. The Asigra Hybrid Partner program lowers the barrier to entry for many small and mid-sized service providers who previously found entry to be prohibitive due to cost and skills gaps, giving them the ability to deliver a very competitive offering compared to alternatives.”

Leveling the Playing Field for Partners
As a way of demonstrating its commitment to all partners—regardless of the partner’s size—Asigra is introducing its pro-rata incentive program that allows all Asigra partners to receive the same margins, incentives and benefits, based on growth, contributions and success, that are relative to the size of the partner’s organization. Unlike traditional partner programs which are typically skewed to benefit only a vendor’s largest partners, Asigra’s partner program is designed to level the playing field by making benefits based on partners’ pro-rata contributions regardless of size. This allows partners of any size to achieve top benefits based on pro-rata contributions related to revenue growth; prospective sales opportunities; technical expertise, and Asigra “brand ambassadorship” to promote awareness in the partner’s own community.

“Our enhanced Hybrid Partner Program brings a number of industry firsts to the channel. The program opens the doors to a broad range of partners interested in profiting from Cloud Backup services while leveling the playing field for all of our partners with pro-rata based incentives,” said Eran Farajun, executive vice president of Asigra. “The structure of this program is unprecedented in the backup and recovery space and creates enhanced customer relationships while maximizing revenue opportunities across the board – without channel conflict.”

Additional benefits of the enhanced Asigra Hybrid Partner Program include:

• Ability to offer the Asigra solution as a software sale (private cloud) or SaaS sale (public cloud);
• Ability to resell Asigra software as a term (Rental/OPEX) license;
• Co-branded, custom marketing and demand generation collateral;
• Access to demonstration software;
• Access to Asigra’s technical web support, knowledge base, online and onsite technical training;
• Invitation to Asigra’s exclusive annual partner conference, and
• Ability to participate in the Influencer Incentive deal registration program (Allowing Hybrid Partners who successfully register an opportunity, but do not win the deal, to be entitled to a percentage of the final deal amount if another Asigra partner wins the business.)

Asigra’s Cloud Backup software serves as the foundation for Hybrid Partner Cloud Backup service delivery. With the Asigra platform, maximum data security is assured with FIPS 140 NIST certified software that provides AES 256 data encryption in-flight and at-rest to prevent unauthorized access at every level and the latest advances in access management. The platform has broad interoperability that supports use in nearly any environment including Windows, Linux, Unix, Series i and OSX. Asigra v9 software for private and/or public cloud-based backup delivers enterprise-class capabilities regardless of organization size and scope. The software supports low-touch management and restriction-free vault and backup target growth with grid-based scalability and the industry’s broadest support for enterprise applications including SAP, Oracle, Microsoft Exchange, SharePoint and SQL server. With Asigra, backup data is intelligently ingested, globally de-duplicated, compressed, and encrypted at customer sites prior to transport over the business-class WAN to the public or private backup vault for maximum performance, security and efficiency.

“We’re connecting partners of every size to the full range of capabilities and services they need to serve business customers, from the SMB to the largest multi-national enterprise. It is our goal to build a partner federation that is truly synergistic and supports the growth opportunities through Asigra and its large partner ecosystem. The market opportunity is gargantuan, and while the big traditional storage vendors continue to announce cloud services that they will sell mostly direct and thereby alienate the channel with weak programs that only serve to dilute the channel’s value, the Asigra-powered ecosystem will continue to thrive with the best technology and the best partner engagement model in the business,” said Farajun.

About Asigra
Leading organizations reduce costs by applying cloud computing to backup and recovery with efficient, cost-effective and transformational solutions from Asigra. Customers consistently redirect savings derived from our approach to projects of higher strategic and personal value, many of which have been on-hold for a year or more. The positive business outcomes made possible from a low touch agentless architecture deliver enormous value with little up-front investment. The company and its products have been widely acclaimed by leading partners such as CDW, HP and SunGard and renowned Global 2000 enterprises. Asigra is headquartered in Toronto, Canada, with offices globally. For more information, visit


Asigra and the Asigra logo are trademarks of Asigra Inc. All other brand and product names are, or may be, trademarks of their respective owners

Agency Contact:
Joe Austin
Ventana PR
(818) 591-2646
[email protected]

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