Artificial Intelligence: Transforming your Business


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How do you differentiate a good business from a great company?

Is it by the type of service offered? Or, is it by the quality of the product? Or is it by the customer service?

All of the above are the answers. They play a significant role in determining the success of the business. However, there is an important part that plays a vital role in distinguishing a brand from their peers. That’s artificial intelligence or AI in short. This entity has gained popularity over the years and has even become a necessity these days. Sometimes, it becomes virtually impossible for companies to survive or sustain without it. AI has entered every aspect of the business, right from ideation to consumer feedback collection. It has created a sense of uniformity and has eased out various processes along the line. Though the technology used and the purpose of each application can be different, they all aim to attain a single goal. The ideology and vision are to increase productivity and improve the consumer experience. This could be online logo maker for a brand or a review analyser for the end customer.

Let’s dive into the world of artificial intelligence and check out the various avenues in which it can transform your business.

1. The Logo
Everything begins with a logo. It is the first point of connecting with the consumers, and companies are always at crossroads to determine the right logo. It could be an expensive and extensive task. Artificial Intelligence has rewritten this fate by creating AI online logo makers who help entrepreneurs to develop their dream logo at the comfort of their workspaces. The best part of this technology is that it has user-friendly interfaces despite the sophisticated name. There are various paid and free versions available which have served as a valuable resource for the masses. The best part is that it does not stop with the logo. There are other design and development platforms which are also available.

2. The Virtual Experience
One of the chief advantages which the offline marketing has over the online shopping is the lack of real-time experience. Consumers were unable to touch and feel the product before making the final decision. Though we consider this online market is booming fast, there are some sectors which have struggled to break through because of this factor. This is where virtual experience comes to play. They have succeeded in providing real-time experience for the customers which helps them to make the right decision. You can be sure now that black shirt and red pant will look great on you.

3. The Connect
Once the consumer reaches the website or the social media page, it is essential to make a connection with them. This is a crucial step for the growth of the company. The challenge lies in gathering the right information from them without burdening the client. The brand cannot ask too many questions and will have to get creative. The artificial intelligence platform provides the right opportunity to create this chance to get the customer better. This could be in the form of a simple contact page to sophisticated questions. Some companies also conduct regular campaigns to understand their consumer behaviour. Automated! of course.

4. The Data
Once you have crossed the first hurdle, the next is the collation of the data. Data analysis is an art, and it takes a great deal of work to shift the database. This related data can be then used for the communication process. This process is quite challenging and time-consuming when it is done manually. This is where applications like Zoho come into use. They secrete the various mixed data and provide us with a final list. This list can be further deployed into the different marketing campaign. They can be connected with the existing data collection applications to create uniformity in the process.

5. The Marketing
How many marketing campaigns do you conduct in a month? What are the different kinds of media which are deployed in the process? How is the success of the campaign measured? Though each medium has a different visibility rate, the sort of database used plays a vital role in the triumph. Brands can determine the buying pattern and interest of the consumer by their various programs. This data will have to automate so that the campaigns can be conducted with utmost efficiency. These applications also help in determining the productivity of the internal consumers in addition to other benefits. This can be created and customised, based on the needs of the individual brands.

6. The Consumer Support
The existing consumers are the most influential marketing ally for any brand. They can serve as valuable brand ambassadors, and word of mouth is by far the most effective strategy. The sale of a product or service is the beginning of this relationship, and it is essential to give it the due respect. However, companies are busy venturing to new techniques to attract new consumers and sometimes fail to keep in touch with the existing clients. AI can do the job for you with minimal fuss. This has been one of the biggest perks of utilising this technology.

The term itself can sound complicated and scary for the new users. Most people connect the name with technology and come to the decision that it is not meant for them. Though the necessary coding is done using scripts and codes, the front-end of these applications are pretty straightforward. There are various free versions available in the market that help the consumers to get a sneak preview of the system. Even the paid versions come with a limited trial period which aids them to make the right decision. There are specific factors to be considered while deciding on these solutions. It is important for the brands to understand the requirements before plunging into the ocean. Take a deep breath and make a list. You can make a choice based on this list, budget, and also the size of the team. The good news is that most of the applications are customisable. So why are you waiting for?

Alice Jackson
Alice Jackson is a blogger and Digital Marketing Consultant at a crowdsourcing company. She is a social media enthusiast, online market analyst, amateur designer and an avid author. She has written on several topics including social media marketing, content marketing, designing trends, startup strategies, and e-commerce. When not writing, she loves spending her time reading romantic novels.


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