Article of Interest: 20 Ways to Kill Customer Loyalty

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Are your customers loyal? I’m sure you have some loyal customers, or odds are you wouldn’t be in business; however, I’m sure there’s quite a few that aren’t truly loyal to your company or your brand. Shep Hyken, the bestselling author, speaker and customer service expert recently published a list of “loyalty killers” in an article titled: “20 Ways to Kill Customer Loyalty. Some people may look at this list and think of it as negative; however, it is a great list to reference from time to time. This list should be used as a reminder of what may be happening within your organization that is killing customer loyalty. By avoiding these loyalty killers, you can maintain your customer’s confidence and their loyalty. Here are just a few “killers” from the list.

1. Uncertainty is a loyalty killer.

2. Complacency is a loyalty killer.

3. Apathy about your work is a loyalty killer.

4. Lack of confidence is a loyalty killer.

We recommend that you read the article for further insight.

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Republished with author's permission from original post.

Erika Blanchard
Erika Blanchard is the manager of digital marketing and social media for VIPdesk, a leading provider of Virtual Contact Center, Concierge and Loyalty Program Solutions. She is an experienced marketing and management professional with a passion for customer service and social media who has authored several eBooks and guides on Social Media and Web Apps.

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