Announces Significant Mobile Traffic Increases Following Launch of Facebook Platform Apps on Mobile


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Mobile Traffic Up 63 Percent Since Launch of Facebook Platform Apps on Mobile

NEW YORK, Nov. 30, 2011 /PRNewswire/ — SNAP Interactive, Inc. (OTCBB: STVI), a leading social application developer with over 54 million installs across its properties, is pleased to announce exciting gains in mobile traffic for its flagship social dating brand on the heels of Facebook’s launch of its Facebook Platform on mobile. On October 10, 2011, Facebook announced that it would be bringing all the social channels that have helped apps reach hundreds of millions of users on the Web to mobile apps and websites. Developers can now easily reach the millions of people who use Facebook every month on a mobile device, including iPad, iPhone, iPod touch, and Facebook’s mobile website. The impact of this launch has been very significant for SNAP. Some highlighted recent gains in mobile, due in large part to the Facebook launch, include:
• Mobile-generated revenue currently represents nearly 10 percent of SNAP’s total revenue.
• More than 12 percent of all daily logins to currently take place through a mobile device.
• Average daily logins on the iPhone app increased 70 percent since the launch of Facebook Platform Apps on Mobile.
• Average daily logins on the mobile website increased 50 percent since the launch of Facebook Platform Apps on Mobile.
• Currently, the iPhone app has more than 13,500 paid subscribers.
• The iPhone app is currently the 5th highest grossing app in the iTunes App Store in the category of Free Social Networking in the U.S.

“Facebook launching apps on mobile devices is a very meaningful development for SNAP,” said SNAP’s President and Chief Executive Officer Clifford Lerner. “The impact is that SNAP gained valuable real estate on many more mobile devices literally overnight. This is because apps became integrated into Facebook’s mobile app for easy discovery and engagement through the existing social channels, such as bookmarks. As a result, we have experienced considerable gains in traffic on our mobile products.”

Lerner continued, “This launch once again demonstrates why it’s so valuable to have a significant presence on Facebook. Opportunities to experience overnight gains of this magnitude are few and far between in business, but applications with large active user bases on Facebook find themselves in the enviable and unique position of being able to instantly benefit from exciting launches like this due to the increased access to social discovery and new distribution tools made available by Facebook. Innovating on mobile devices continues to be a core objective for SNAP and we feel we are well-positioned to be a leader in the mobile dating space and redefine how people date online and across mobile devices.”

SNAP is also pleased to announce the launch of its first Android application for its brand. This app is available at:

For further discussion on this topic, please visit our blog at

About SNAP Interactive, Inc.
SNAP Interactive, Inc. develops, owns and operates online dating and social networking applications for social networking websites and mobile platforms. SNAP’s flagship brand,®, is one of the largest social dating applications on the Internet with over 53 million installs, and offers a completely integrated Facebook, iPhone and Web application. SNAP also offers a multi-platform location-based service called, which allows users to find and promote the best activities going on nearby. For more information, please visit, its blog at, on Facebook at and on Twitter at @SNAPInteractive.

The references to our websites are inactive textual references only and not hyperlinks. The contents of our websites are not part of this press release, and you should not consider the contents of these websites in making an investment decision with respect to our common stock.

Facebook® is a registered trademark of Facebook Inc. iPhone® is a registered trademark of Apple Inc. Are You Interested?® is a registered trademark of SNAP Interactive, Inc.

Forward-Looking Statements
This press release contains “forward-looking statements” made under the “safe harbor” provisions of the Private Securities Litigation Reform Act of 1995 that are based on current expectations, estimates, forecasts and assumptions and are subject to risks and uncertainties. Words such as “anticipate,” “assume,” “believe,” “estimate,” “expect,” “goal,” “intend,” “plan,” “project,” “seek,” “target,” and variations of such words and similar expressions are intended to identify forward-looking statements. Such forward-looking statements are subject to certain risks, uncertainties and assumptions that may cause actual results to differ materially from those expressed by the forward-looking statements, including, but not limited to, the following: the ability to obtain additional financing to implement the Company’s long-term growth strategy; the ability to effectively manage the Company’s growth; the ability to anticipate and respond to changing consumer trends and preferences; reliance on the Company’s sole officer and director and the Company’s ability to attract and hire key personnel; reliance on a very limited number of third party platforms to run the Company’s applications and the ability of third party platforms to take action against these applications, including the ability to restrict access to platform functionality, to remove an application from the platform, to force the Company to use their method of payment or to restrict the methods of collecting payments through their platform; the intense competition in the online dating marketplace; the ability to establish and maintain brand recognition; the ability to develop and support successful applications for mobile platforms; the ability to advertise the Company’s products through a variety of advertising media; the ability to develop and market new technologies to respond to rapid technological changes; the Company’s protection of its intellectual property; increased governmental regulation of the online dating, social networking or Internet industries; and circumstances that could disrupt the functioning of the Company’s applications and websites. In evaluating these statements, you should carefully consider these risks and uncertainties and those described under the headings “Management’s Discussion and Analysis of Financial Condition and Results of Operations” and “Risk Factors” in the Company’s Form 10-Ks, Form 10-Qs and other recent Securities and Exchange Commission filings.

All forward-looking statements speak only as of the date on which they are made. The Company undertakes no obligation to update any forward-looking statement or statements to reflect events or circumstances after the date on which such statement was made.

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