Are Your Fans and Followers Real?


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Quite a lot has been written this year about fake fans and followers on some of the largest social media platforms. Mashable wrote about this a few months ago along with a Forbes article in August. Clearly this is a growing issue and one that does raise some concerns around reputation and risk management

So how do we keep check?

Social tools developer Social Bakers has released a Beta tool that interprets your Twitter followers and breaks them into three categories – Fake, Inactive, Good.

I ran this across two Twitter accounts I use daily and it returned the following:

  • @smartpen – Fake 1%; Inactive – 22%; Good – 77%
  • @smartselling – Fake 1%; Inactive – 20%; Good – 79%

I’d be interested to learn more from SocialBakers as to how they distinguish between Fake and Inactive – it’s certainly an interesting result and one that raises some key questions as brands and even individuals build large communities of fans and followers

Republished with author's permission from original post.

Mark Parker
Mark Parker is the founder of Smart Selling, and the specialist business unit – Smart Social Media. The core aim of both businesses is to help companies become better sales organisations by utilising the ideas, tools, and practices of Sales 2. and social media.


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