Are you struggling to define your Target Market?

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This outline is not an in-depth user analysis by any stretch of the imagination. It is more for the product-orientated company that needs a simple wake-up call about defining their customer base. I still struggle with narrowing the focus of customers when face with the decision of where to direct their marketing efforts. This outline was created several years ago but still serves the purpose it was originally intended.

Target Market

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View on Issuu as a Flip Book

Or view and download the PDF: Defining your Target Market

This outline, eBook is a nice preparation for tomorrow’s blog post on Buyer Personas.

This information was based on a study I read that was a combined effort of  the Communications Leadership Institute, www.communicationsleadership.org and the Spitfire Strategies, www.spitfirestrategies.com.

Republished with author's permission from original post.

Joseph Dager
Business901 is a firm specializing in bringing the continuous improvement process to the sales and marketing arena. He has authored the books the Lean Marketing House, Marketing with A3 and Marketing with PDCA. The Business901 Blog and Podcast includes many leading edge thinkers and has been featured numerous times for its contributions to the Bloomberg's Business Week Exchange.

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