A recent study from IBM predicts that social media will become the number two customer interaction method within the next three to five years. If that holds true, most B2Bs will have a lot to do in a short time to be prepared to serve social consumers.
This featured infographic shows the substantial difference between B2Bs and B2Cs when it comes to interacting with social customers and monitoring what is being said about their company or brand on social media, featuring 2012 data from Satmetrix:
