Are B2Bs Prepared for Social Consumers? [INFOGRAPHIC]


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A recent study from IBM predicts that social media will become the number two customer interaction method within the next three to five years. If that holds true, most B2Bs will have a lot to do in a short time to be prepared to serve social consumers.

This featured infographic shows the substantial difference between B2Bs and B2Cs when it comes to interacting with social customers and monitoring what is being said about their company or brand on social media, featuring 2012 data from Satmetrix:

Republished with author's permission from original post.

Tricia Morris
Tricia Morris is a product marketing director at 8x8 with more than 20 years of experience at technology companies including Microsoft and MicroStrategy. Her focus is on customer experience, customer service, employee experience and digital transformation. Tricia has been recognized as an ICMI Top 50 Thought Leader, among the 20 Best Customer Experience Blogs You Must Follow, and among the 20 Customer Service Influencers You Must Follow.


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