The fight for customers is a tough one! Overcrowded markets, greater transparency, ever increasing customer expectations, reduced loyalty and greater promiscuity means it’s getting more difficult to find, attract and keep customers!
Many businesses have a very focused approach to identifying and targeting the customers they want to work with. However, many have a scattered approach and some have no focus whatsoever!
Disinterested, Detached, Dormant and Delighted customers are just four categories of the 10 ‘D‘s of Different customers – a simple ‘framework’ we’ve developed to help you to evaluate and focus your sales, marketing and customer relationship efforts, and look at how you
approach your potential and actual customers.
There are a number of ways you can find out more about it…
1. I’ve written an article on Management Issues website about the 10 ‘D‘s and you can see that here.
2. For a more ‘in-depth’ look, there’s a free 16 page e-book that outlines the 10 ‘Different’ customer types in more detail and provides a simple assessment tool and action planning process – you can access that here.
3. There’s a Slideshare presentation that takes you through the 10 Different types - you can see that below….
Would love to know your thoughts… and if you have any other categories we need to add?
