Are You Ready For Christmas Marketing?


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It’s that time of the year that mailboxes are full of marketing emails. Searching for Christmas gifts and bargains people become more loyal to the newsletters, and even, wait for them in anticipation. Of course, this does not negate the fact that your mailings should be creative and informative. Holiday should inspire you, but you still need to offer your subscribers something worthwhile.

The main question that arises is how to make your newsletters stand out? How to make people read your messages instead of someone else’s? How to get the most of the days that remain before the holiday?

Get ready for the heated inbox competition! Consider these ideas to get noticed by potential clients:

1. Start the seduction

You need to create an attention grabbing headline. The possibilities are endless. You simply have to use your imagination. Here are some examples for you to get inspiration and start with:
• 30% off. 1 Day Only. Shop It Up!
• Christmas treat for members – 30% off everything!
• The Ultimate Gift Guide – Shipping’s on us!
• Gift wrap your memories
• Ho, ho, ho! Our prices are low-low-low
And so on….
And remember, “Merry Christmas”, “Happy Holidays” or “Season’s Greetings” are not attention grabbers!

2. Frequency

The optimal frequency of e-mail newsletters has always caused heated debate in the marketing community. Whatever your opinion or approach to the subject, it remains unquestionable that you should send as many Christmas newsletters as possible.

Many retailers believe that in the pre-holiday time the frequency of distribution for each subscriber in the database should increase. But we do not recommend you to do so, especially if you have a large number of subscribers who haven’t interacted with you for a long time.

You can implement the following plan of distribution, depending on the level of interest in your emails (openings, clicking-throughs, FAQ , etc.).

• Highly interested subscribers should receive all the messages.

• Subscribers that are now inactive but showed interest 3 to 6 months ago should get ¾ of all mailings.

• Subscribers who showed interest 6 – 12 months ago should receive ½ of all mailings.

• Subscribers who showed interest 12 – 36 months ago should receive ¼ of all mailings.

3. Humor

Christmas period is a time when everyone is waiting for the holiday with anticipation. Add jokes to your letters, they will cheer your subscribers up and make them buy more. Humor, of course, must also be of high quality.
Holiday templates also have a huge importance. Think and work through each letter template distribution to match the festive mood. It’s time to use animated images, videos, teasers, social plug-ins. Sometimes a short 2 minute video can offer the reader a quick way to explain a concept or idea or solution that 500 words cannot convey.
Make every purchase a memorable experience. With bright and catchy letters you are bound to be successful!

4. Promotional offers

Christmas season is a perfect time for shopping, so if you have an online store, that’s your chance to provide discounts and special offers to your customers. After Christmas discounts can also be an effective option for selling the remains of last year’s products.
Give price discounts, trial periods or money-back guarantee. Create time-limited offers to encourage customers to buy now. The indecision of a client may be behind quickly if there is a time limit or a limit of product to buy. Ads like “limited time”, “there are few days to …”, “little units” etc.. can be very effective for the client to decide.

5. Motivation

Due to the morbid growth of smartphones, people’s patterns of interacting with email have changed. We read emails on the bus or train on the way to work. Everyone knows that mobile devices render emails a little differently, so you have to design around that and make you emails look good on a smaller screen too.
Nudging your website visitors to share your products on social media is a great way of promoting interest without any time or effort. Add share buttons to your product pages, your emails, any blog posts about products.

6. Right design of your newsletter

No matter what tricks you are trying to use, it all comes down to the eye-catching design. Yes. That’s kind of creatures we are – appealing image is more important for us that anything else. That’s why you should think carefully about the design of your Christmas email. You can try our freely available email templates for Christmas – we’ve designed them to suit many purposes – greet your co-workers, family, relatives, employees, customers and so on. We also give away 10% discount to CustomerThink readers – just ask us for one.

Earn extra income on Christmas selling and gain new customers, build long-lasting relationship with them and increase your company’s brand awareness. Good luck with your Christmas Email Marketing, and most of all enjoy!

Eugene Krall
Hi everyone. My name is Eugene and I am an Internet marketer who mostly pounders about the endless possibilities the Internet brings us as far as marketing goes. That's what mostly keeps me awake at night. Me and my buddies are the ones behind Atompark Software, a company that develops a set of products for email marketing. We are glad to help everybody with their marketing endeavors so feel free to contact us.


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