Announcing iCentera for Sales Channel Enablement – a Solution to Dramatically Improve Sales Channel Performance

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New Version of Proven Sales Enablement Solution Drives Profitable Revenue
Growth, Reduces Channel Support Costs by 30 Percent, and Delivers 125
Percent ROI in First Year

Minneapolis, Minn. – July 12, 2010 – iCentera

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NH3IteuiH_ZCC0iezK2cSYg==> , the sales enablement

6lfRe25n6kH2pfyo6UoSDzQARzCNIy9bp_v1G9q7DmyZ_JeZ9mdZ_Xvb6yg7mdTa2Z4Tukh5UIg1
qOv8Use7x26Ix9X92WgeIY7E-SdI8k7cd> company, today announced the general
availability of iCentera for Sales Channel Enablement, the newest addition
to the company’s lineup of on-demand software solutions for empowering
profitable revenue growth. The Company’s new solution is built on the
iCentera 7.0

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XdX8RZP86emohmA-RPd0KQrTTgG2EBcKvBO1L_7A0WbS-kj42yqredhcDVzco0a9JV824ZTFbb40
NmC9aQiuZ6oQgSnVsUT2krlwjxsTZ8JZ8loxag7fpJ_Q-iFM3Ztzh6azaoI2V9Fy21jOnk9j71A=
=> sales enablement platform and was designed from the ground up to achieve
sustainable improvements in direct and indirect sales channel performance.

The new addition joins iCentera’s lineup of sales enablement solutions

cs3NW_n9HJW7k8U8FzzEClT-w7lWDj6ThCk9jUHHInpnOuWz0R7ZBKlcUOfDA3VtHnvQyB-2bwD2
wxdG_qq8kLdeuPIxOShVccPRug0QctiSTQz4JCGzrmVE=> which include:

. iCentera for Customer Communications – designed to improve
communications with customers and drive retention and up-sell/cross-sell
opportunities

. iCentera for Enterprise Enablement – empowers all employees, sales
teams, channel partners, and customers to improve communication and achieve
new revenue goals

The newest iCentera sales enablement edition is built on a proven SaaS
platform yet customized with the specific features and best practices
channel-focused organizations demand. Based on a long history of supporting
channel organizations that exceed 10,000 subscribers, iCentera for Sales
Channel Enablement gives channel managers and sales executives a powerful
tool to significantly improve sales and channel sales performance using a
single unified solution.

Key Benefits of iCentera for Sales Channel Enablement include:

. Drive a consistent value proposition and deliver targeted product
information in real-time across 100 percent of direct and indirect channel
sales staff

. Ramp channel staff to full productivity 35 percent faster than before
while reducing channel support costs by 30 percent

. Realize a 125 percent ROI within the first year of deployment

. Reduce the cost to build and maintain a channel enablement platform by
at least 50 percent compared to in-house IT solutions

“Our research shows channel reps must deal with an onslaught of messaging
and content as they balance two to three key vendor relationships with
primary suppliers and half a dozen others who are competing for their
mindshare,” says Laz Gonzalez, channel management strategies research
director at SiriusDecisions, a sales and marketing advisory firm. “Sales
Channel Enablement is about knowledge transfer to channel partners by making
the right knowledge assets, processes and resources available when they need
it most during their sales processes in order to impact top- and bottom-line
improvements in channel performance.”

The iCentera for Sales Channel Enablement Solution Package Includes:

. iCentera 7.0 – a proven, industry-leading SaaS-based sales enablement
platform

. Best practices for channel enablement success built on iCentera for
Enterprise Enablement with role-based content delivery and a custom user
interface for each partner

. Channel enablement content templates to build channel-ready content
that wins more deals

. Channel enablement usage reporting and analytics to track partner
utilization and success

. Channel Enablement Deployment Project plan for rollout success (may
include limited Proof of Concept deployment)

. A proven, highly scalable, highly secure on-demand platform ready to
support hundreds or thousands of partners, available 24/7 with 99.96% uptime

“Virtually every channel-based B2B sales vendor is seeking to improve
mindshare and knowledge transfer with their sales channels while reducing
the cost of sale and driving profitable revenue growth,” said iCentera CEO
Craig Nelson. “Decades of experience have gone into iCentera for Sales
Channel Enablement in order to achieve these sales channel objectives.
Today we’re announcing a highly specialized, turnkey solution for improving
channel performance, and the system and the results are proven.”

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