Anana wins two prestigious Customer Service and Innovation Awards from Genesys


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Anana clients now manage millions of social media interactions a year using
Genesys multi-channel solutions

Bristol, UK – December 17, 2012 – Anana has announced that it has won two
independently judged awards for dedication to innovation, particularly with
regard to its focus on Social Engagement. The awards follow the launch of
the innovative Anana Briefing Centre (ABC) – a major £multi-million Centre
which enables companies to experience Genesys multi-channel, multi-media
customer engagement solutions first hand.

Since launching the ABC last year, Anana has enjoyed considerable commercial
and technical success, having secured two Fortune 500 organisations for the
Genesys Social Engagement solution following full working demonstrations
featuring clients’ own systems. Anana clients now manage millions of social
media interactions a year using the Genesys solution.

Anana also won the Genesys ‘Customer Innovation Award 2012’, sharing the
award with two major Genesys customers – American Airlines and the
University of Pennsylvania Medical Centre. The Awards were presented at this
Year’s G-Force customer and partner event in Barcelona in September.

Key Facts:
• The £multi-million social media-enabled Anana Briefing Centre is the first
facility to enable companies to experience Genesys multi-channel,
multi-media customer engagement solutions first hand, by showing how they
can integrate every social interaction from Facebook and Twitter into their
customer service solutions alongside Voice, SMS, MMS, eMail, Web-chat,
Call-back, White-Mail and Mobile Applications for Customer Service.
• This was the first time that the Genesys Customer Innovation Award,
selected by a panel of leading industry analysts including Gartner and Frost
& Sullivan, has been awarded to a partner rather than to a Genesys customer.
• Anana received the Customer Innovation Award alongside two other
prestigious organisations: American Airlines, recognised for its innovation
in the Mobile Applications for Customer Service space; and the University of
Pennsylvania Medical Centre which received the award for excellence in
customer service in a cross-channel Contact Centre.

Supporting Quotes:
“Anana has established itself as delivering leading solutions in the
evolution of customer service, focusing on digital, online and social
engagement,” commented Dave Tidwell, COO of Anana. “As a team, we are
honoured to have been recognised by both Genesys and wider industry analysts
and to have been cited alongside giants such as American Airlines and a
world leading Medical Centre. The team has worked extremely hard on
delivering excellence in brand new fields for the operational use of social
media in the contact centre, and we are looking forward to expanding this
with Genesys into the mobile space. It is both exciting and extremely
rewarding to be able to assist so readily in the digital brand aspirations
of our customers and clients. Winning awards for innovation too is simply

“We are delighted to present Anana with these two awards at our recent
customer event,” commented Keith Wilkinson, Vice President for the UK & I
and Africa, Genesys. “The awards are a great testament to the work the
company has done with the Social Engagement solution, and recognise the
importance of Anana’s continued innovation within customer service, as well
as deploying social media-enabled contact centres in today’s market.”

About Anana
Anana is a specialist in 21st century communications solutions to the
Enterprise and Telecommunications markets. Established on principles of
innovation and flair, driven by a very ‘can-do’ approach Anana ensures its
solutions meet its customer’s exact needs. Anana excels in the selection and
application of the most appropriate components and technologies and are
recognised solutions leaders; trusted inherently by our customers and

Anana focus on delivering solutions for managing customer interactions
across all media and channels. We ensure our clients meet their own
customers head-on with effective, cost-relevant strategy, processes and
technology to maximise the reach and relevance of all interactions.
Privately owned and operated the Company is registered in the UK and
headquartered in Bristol. For more information, please visit Anana at or follow the Anana Team Blog at

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