WebSideStory Executive and Tealium Co-Founder Will Help Anametrix
Customers Apply Marketing Analytics to Drive Return on Marketing Investment
(ROMI)
SAN DIEGO Feb. 7, 2013 Anametrix, the first cloud-based, real-time
digital analytics platform, today welcomes veteran digital-analytics
marketer Olivier Silvestre as VP of client success.
NEWS HIGHLIGHTS
As the VP of client success at Anametrix, Olivier Silvestre will lead the
companys efforts in ensuring clients drive full business value with their
marketing campaigns, including lowering customer-acquisition costs,
increasing customer retention, predicting purchase patterns and accelerating
customer lifetime value. In the past quarter alone Anametrix has
substantially expanded contracts within its Fortune 1,000 client base and
added several new customers, such as Condé Nast, EvoFem and Yellow Pages
Canada, and Silvestre will build his department to support client needs.
Silvestre will oversee the Anametrix implementation and account management
teams, as well as data scientists and other specialized experts in the
professional services team. Together, the client success teams enable
marketers to use the Anametrix marketing analytics solutions to meet their
business goals, and the teams curate best practices learned along the way.
His storied career in marketing analytics began in 1999 at web-analytics
pioneer WebSideStory, where he spent nine years helping the company build
value for its public offering and later sale to Omniture (now Adobe). While
there, he created the industrys first Conversion Optimization Program and
led a team with a 100-percent success rate helping clients increase their
online revenue some by as much as 300 percent. After serving as
WebSideStorys director of web analytics and optimization consulting, he
co-founded Tealium, a leading universal tag management company that has been
profitable since its inception. In 2011 he joined Certona Corp. as director
of revenue optimization, and he created methods, processes and thought
leadership to help clients make the most of their investments.
Silvestre holds a B.A. in electronics and an MBA from the Conservatoire
National des Arts et Metiers, one of the leading business schools in France.
He currently sits on Tealiums board of advisors and is the founder of
VinoMatch, which blends his passion for wine with his expertise in analytics
to develop the first search engine for wine by flavor.
QUOTES
Pelin Thorogood, CEO at Anametrix
Our clients will soon discover how fortunate they are to have an advocate
as knowledgeable, passionate and experienced as Olivier Silvestre! His
pioneering work forging new methods, processes and thought leadership for
analytics and marketing-campaign optimization for the largest companies in
the world will help our clients leverage the Anametrix platform to achieve
double-digit increases in their marketing results.
Jim Sterne, president of Target Marketing and founder and chairman of the
Digital Analytics Assn.
Olivier was one of the first web analysts I ever met. He has been
laser-focused on marketing optimization ever since and has helped hundreds
of companies create significant competitive advantage.
Bryan Eisenberg, managing partner at Eisenberg Holdings
Being a valuable analyst requires three major skills: an understanding of
the tools and data, background in the business issues and being able to
communicate the value of web analytics. Olivier is a triple threat.
RESOURCES
LinkedIn: http://www.linkedin.com/in/osilvestre
Twitter: https://twitter.com/osilvestre
ABOUT ANAMETRIX
Anametrix transforms marketing with digital analytics. We collect, analyze,
and make sense out of data across all marketing channels in real time to
enable marketers to discover new truths about customers, prospects, and the
market at large. Anametrix delivers 360-degree visibility into business data
to uncover new trends and hidden correlations, explore new relationships,
and deliver a bigger and more predictable impact on revenue. Founded in 2010
by the trailblazing web analytics team behind WebSideStory, Anametrix has
headquarters in San Diego, Calif. For more information, visit
www.anametrix.com, Twitter, LinkedIn, Facebook, Google+ and our blog.
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Anametrix is a trademark of Anametrix. Other company and product names are
trademarks of their respective owners.
