Alterian Acquires Intrepid, an international social media analytics firm

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Acquisition enables Alterian to provide packaged solutions that will help
Customers and Partners to accelerate their Social Media strategies

London, U.K. – 01 September 2010 – Alterian
(LSE: ALN), the leader in customer engagement technology and solutions
, today announced that it has acquired
Intrepid, an international market research and social media analytics
consultancy. The acquisition further strengthens Alterian’s market
leadership position in social media marketing, and its application to the
mainstream marketing mix.

Intrepid is a consulting business with a heavy focus on providing insights
using social media data, enabling social media to be integrated as a core
element of mainstream marketing. The company has around 40 staff, and
offices in Seattle and London as well as a rapidly growing social media
analytics team in Ho Chi Minh City, Vietnam. Intrepid is a long standing
user of Alterian’s social media monitoring and analytics product, Alterian
SM2.

The acquisition of Intrepid allows Alterian to expand its support for
clients and partners in the area of social media marketing. Alterian has
seen growing demand from brands and partners for packaged social media
solutions that include best practices, services and software, delivering
benefit even where the partner or brand does not have the in-house staff to
use the software and generate insights directly.

Alterian CEO, David Eldridge, commented: “With the explosion of social
media, many brands are well aware of the need to harness this exciting new
channel as a key and integral part of their marketing mix. However, a large
proportion do not yet have the necessary in-house skills to use social media
analytics to best effect. The addition of Intrepid into the Alterian
portfolio gives our partners and customers access to an extremely talented
group of people with a deep track record in social media analytics and
market research,” said Eldridge. “It also strengthens our leadership
position in social marketing, one of our fastest-growing areas of the
business, as we help marketers address new channels and build engaging
dialogues with their customers.”

John Song, founder and CEO of Intrepid, added:

“We believe this acquisition will have a positive effect on all of
Alterian’s current business lines and will accelerate our ability to help
organizations that know they must move quickly to integrate social marketing
into their customer engagement activities, but may not have the necessary
resources and methodologies to do so. Our vision and our company culture
align perfectly with Alterian, and we are excited to become part of this
fast-growing company.”

Acquisition Reflects Growing Demand for Alterian’s Social Media Solutions

The Intreprid acquisition reflects the strong and growing demand for
Alterian’s social media marketing solution, Alterian SM2, and for the social
media features that are offered as an integrated component of Alterian’s
offerings in email marketing, web content management, campaign management,
and web behavior analytics. It also provides, through the Ho Chi Minh team,
a rich pool of language skills to help further enhance Alterian’s offerings
in the important Asia Pacific region.

Growing demand for Alterian’s social media marketing software solutions is
driven by increased awareness that consumer expectations have changed
forever, based on the emergence of new digital channels and internet-based
social media. A new world of communications has emerged that many brands are
struggling to understand. Alterian’s solutions help marketers to address
this challenge. For more information, please visit www.alterian.com/intrepid

Boilerplate Statements

About Alterian
Alterian (LSE: ALN) enables organizations to
create relevant, effective and engaging experiences with their customers and
prospects through social, digital, and traditional marketing channels.
Alterian’s Customer Engagement solutions are focused in four main areas:
Social Media , Web Content Management
, Email , and
Campaign Management & Analytics
.

Alterian technology is utilized either to address a specific marketing
challenge or as part of an integrated marketing platform, with analytics and
customer engagement with the individual at the heart of everything. Working
alongside a rich ecosystem of partners, Alterian delivers its software as a
service or on premise. For more information about Alterian visit
www.alterian.com or the Alterian blog at
www.engagingtimes.com .

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