Allegiance Celebrates Third Straight Year of Triple-Digit Revenue Growth


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Customer wins, key partnerships and strategic acquisitions solidify market leadership

SALT LAKE CITY – March 8, 2007 – Allegiance, Inc., the premier provider of enterprise feedback management (EFM) solutions, today announced that the company ended 2006 with its third straight year of triple-digit revenue growth, increasing nearly 200 percent. Allegiance attributes the success to strong demand for its customer retention, employee engagement, and anonymous ethics reporting solutions; all part of the Allegiance Active Listening System platform. Other significant contributors to growth include establishing key partnerships and finalizing a major strategic acquisition.

Highlights for 2006 include:
• Increased customer-base by more than 1,100 new clients;
• Grew employee count by 500 percent;
• Launched major update of the Active Listening System, version 4;
• Established strategic partnerships with Thomson Financial and SNL Financial; and
• Acquired leading phone-based ethics hotline provider, National Hotline Services (NHS).

“Last year was a banner year for Allegiance. Our loyal customers have helped establish our company as the leading provider of enterprise feedback solutions with our key focus placed on helping them foster growth by engaging their customers and employees,” said Adam Edmunds, president and chief executive officer of Allegiance, Inc. “Throughout 2006, we made significant inroads into the financial sector, adding a number of large regional banks and credit unions to our growing list of clients. We also assisted organizations in healthcare, retail, and high-tech by providing tools that capture, categorize, and report on valuable customer and employee feedback; placing critical information at the fingertips of decision-makers. Among our new customers are 3M, Comerica, Holy Cross Hospital, Kenwood USA and Washington Trust Bank.”

Edmunds added, “The acquisition of NHS adds strength to SilentWhistle, our ethics hotline solution, positioning Allegiance as the leading provider of governance hotlines, ethics reporting and whistle-blower solutions. In addition, Thomson Financial will be a valuable partner for many years to come as the importance of corporate governance, risk and compliance continues to escalate. As we head into 2007, we are well positioned to build upon last year’s growth and anticipate we will recognize increased dividends throughout the year from NHS and our new partners.”

About Allegiance
Allegiance, Inc. is a leading provider of on-demand enterprise feedback management solutions that drive growth and profitability through improvements in customer and employee loyalty. The Allegiance Active Listening System (ALS) is a suite of solutions that allows organizations to collect real-time feedback from all points of customer and employee interaction. ALS then analyzes, categorizes and routes the information to the person responsible for providing a quick and appropriate resolution. ALS is based upon proprietary methodology and technology developed through university-level research and consulting with leading organizations in the United States, Europe and Asia. Allegiance is located in Salt Lake City. For more information, visit

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