Seattle-based education marketing and business intelligence firm All Star
has chosen Atex Web Content Management Solution as its new CMS.
All Star Directories is a strategic marketing partner for educational
institutions and a premier publisher of information and tools that enable
informed career and educational decisions. The company is launching a series
of initiatives to create more engaging, content-rich web experiences. It
will be implementing new site designs, creating new interaction and
exploration models and introducing new content formats and strategies.
All Star is currently utilizing a homegrown system which will not meet its
needs moving forward. The company is looking forward to a September go-live
with Atex and is confident that the solution will help it achieve its vision
for the future. Eventually the solution will be rolled out across all of its
sites, including www.allalliedhealthschools.com and
www.allonlineschools.com.
Marston Gould, All Star’s Vice President of Marketing, stated, “This is an
exciting step forward for All Star. We’re looking forward to launching
engaging new interactive features for the benefit of the students who visit
our sites”.
Chris Eaton, Director of Sales, Atex NA, commented, “We are pleased All Star
has selected Atex Web CMS to manage its online presence and new branding
initiatives. The solution’s flexibility, scalability and reliability will
allow All Star to easily manage its content, promote its products and engage
its audience”.
For more information, please visit www.atex.com or
www.allstardirectories.com.
About Atex
Atex, headquartered in the UK with offices worldwide, is a leading software
company providing solutions for media-rich industries. Atex develops smart
digital solutions that make a measurable difference and enable its 1000+
customers to streamline operations and optimize their digital strategy. As a
global organisation, it is committed to helping companies build revenues and
reduce costs through products that are increasingly personalized, localized,
collaborative, contextually relevant, and available on demand. See
www.atex.com.
