Aligning Your Sales Process With The Customer’s Buying Process

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Aligning buying and selling processes is critical to connecting with customers effectively, creating value in each call. OpenView Labs asked my perspectives on how to do this most effectively.

Take a look at this short video.

For the full text of the interview, go to Aligning Your Sales Process With The Customer’s Buying Process.

Republished with author's permission from original post.

Dave Brock
Dave has spent his career developing high performance organizations. He worked in sales, marketing, and executive management capacities with IBM, Tektronix and Keithley Instruments. His consulting clients include companies in the semiconductor, aerospace, electronics, consumer products, computer, telecommunications, retailing, internet, software, professional and financial services industries.

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