Airwide Launches Real-Time Loyalty & Profiling Solution

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Company partners with Business Logic Systems to help operators monetize hard-to-reach prepaid base

MOBILE WORLD CONGRESS, BARCELONA, Spain – February 15, 2010 – Airwide Solutions, (Hall 2, Stand B38) a provider of next generation mobile messaging infrastructure, applications and solutions today announced a Real-Time Loyalty & Profiling Solution that will enable mobile operators to drive incremental lifetime value across the subscriber base, including hard-to-reach prepaid customers. Airwide’s Real-Time Loyalty & Profiling Solution leverages a new partnership with Business Logic Systems (BLS), a specialist provider of real-time prepaid marketing campaign automation and customer loyalty solutions, and enables mobile operators to stimulate top-ups and usage, reward loyalty and reactivate dormant subscribers.

In the maturing mobile market, operators need to create more value from their entire customer base, but especially from their prepaid subscribers. However, targeting this segment has always been notoriously difficult due to lack of customer information and contact details, which makes traditional marketing nearly impossible and very expensive. Airwide’s Real-Time Loyalty & Profiling Solution gives operators the ability to quickly and easily access, analyse and act upon event data in real-time to create a targeted, two-way dialogue with subscribers, via mobile messaging. Using the unique RealTime Prepaid Marketing Engine from BLS, in conjunction with Airwide’s AirGate MultiMessaging next-generation messaging gateway, the new solution enables operators to quickly and profitably reach the entire customer base, increasing the lifetime value of subscribers and proactively managing their prepaid base.

“Operators have sophisticated mechanisms to market to and manage their relationships with postpaid subscribers. Yet in most cases the majority of their subscriber base is prepaid, and there is little visibility to these subscribers, and traditional marketing methods do not work. This is increasingly causing significant business problems including increasing churn and lost revenue as operators have no meaningful relationship with these subscribers”, said Jay Seaton, CMO of Airwide Solutions. “Airwide’s new Real-Time Loyalty & Profiling Solution offers operators unique capabilities for building a two-way, personalized and multichannel dialogue that will build meaningful ongoing relationships with prepaid subscribers with timely and relevant offers, communication, prompts, rewards and activations, driving up recharge revenues, stimulating service usage and increasing customer retention.”

“Prepaid customers are notoriously fickle and as they continue to grow in numbers and importance, mobile operators must successfully market to these subscribers to help increase their life time value,” commented Tim Yates, CEO, Business Logic Systems. “Traditional CRM methods such as mail and outbound calling are ineffective and costly. By leveraging Business Logic Systems’ technology together with their mobile messaging technology Airwide can help mobile operators proactively reach prepaid customers, turning inactive users into loyal customers and encouraging occasional users to top-up regularly.”

Unlike other solutions, which are tied to specific billing or charging systems, the Airwide Real-Time Loyalty and Profiling Solution focuses on real-time and interactive campaign management from a messaging perspective, leveraging the power and number one market share of the AirGate MultiMessaging next-generation messaging gateway for easy multi-channel integration with any existing messaging infrastructure. By employing messaging for immediate, high-impact and ubiquitous campaigns operators have an unparalleled means of boosting revenue from all subscriber populations.

The Airwide Loyalty & Profiling Solution will be demonstrated at Airwide’s stand B38 in Hall 2 at Mobile World Congress starting on February 15 in Barcelona, Spain.

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