AI As The Future Of Marketing: A Note On The Potential It Holds


Share on LinkedIn

Artificial Intelligence is transforming the ways of marketing similarly as it is impacting other industries. The fact that Artificial Intelligence is in its budding stage offers a number of exceptional opportunities to utilize the technique to its best benefits. As AI’s potential to advancement is huge, the best may be yet to come. Advancements are rolling out everyday and it seems AI is going to affect mobile app marketing immensely.

The market is already watching a huge transformation all because of the benefits AI is providing to the app marketing. The increased use of impressive Artificial Intelligence in-app marketing ways has brought changes in different marketing techniques. Here is an extended note on the impact that Artificial Intelligence has brought to the world of mobile app marketing.

A Look At The Marketing Applications of Artificial Intelligence

Artificial Intelligence in Content Curation

AI in writing program can be a step forward for drafting content for an upcoming event. The technology; however, cannot write a piece of curated content about the current political scenario or a similar affair, but it can always offer the insights on the upcoming trends by analyzing the current parameters in the business. Some of the most influential content generation AI programs are Wordsmith, WordAi, Content etc. Curated content can offer relevant content to engage users in the event.

AI for Personalized Marketing

Brands are very much interested in providing a very personalized experience to the users to the personal level. Just showing the ads based on predictive analysis is not enough. Utilizing the benefit of users’ expectation from a brand based on the previous conversation could help formulate a better experience. It also helps brands to offer a more personalized service to the users by offering exactly what they want.

Artificial Intelligence Helps to Understand The User Behavior

The impressive Artificial Intelligence could offer ways to understand user behavior and provide exceptional methods to implement the same in a more user-friendly fashion. For business, be it a mobile app marketing company or an organization providing sales services, understanding user behavior is as much important as providing the brand services. The better understanding of what users want help to serve a personalized experience to them.

What Can We Expect From AI in Future?

The future of Artificial Intelligence on mobile is set to become automated and with the same reason, AI will bolster the marketing trends in the future. Artificial Intelligence holds the potential to become the best ever technique that would focus on optimizing customer experience, making predictive analysis, and saving the cost of the services for users by analyzing the host of trends.

In The Conclusion

The new generation of customers is fast-paced and knowledge-based. They want an exceptional customer experience while shopping from any of the brands. Artificial Intelligence thus can help in providing a similar experience to the users. Customers expect the brand to offer services as per their requirements. And, artificial intelligence is the only way to meet the expectations of the clients. The technique is effortless for the brands and effective for the customers.

Neha Baluni
Being a Senior Technical Writer at MobileAppDaily, Neha Baluni loves jotting down her piece of opinion for the advancing technology in mobile app world. Having a journalism background, she is a writer by day and a reader by night.


Please use comments to add value to the discussion. Maximum one link to an educational blog post or article. We will NOT PUBLISH brief comments like "good post," comments that mainly promote links, or comments with links to companies, products, or services.

Please enter your comment!
Please enter your name here