Affiniscape Merchant Solutions Selects KinetiCast’s Multimedia Presentation Software to Enhance Customer Marketing


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Coxsackie, NY – January 13, 2009 – KinetiCast, Inc., a Software as a Service (SaaS) innovator of multimedia presentation software for sales and marketing professionals, today announced that Affiniscape Merchant Solutions (AMS), the leading full service credit card processing company to associations and their members, has chosen KinetiCast’s multimedia presentation software to enhance its marketing efforts to lawyers and law firms around the country.

The Law Firm Merchant Account, one of AMS’s premier programs, was developed and customized for attorneys to accept credit card payments from clients. Due to special credit card processing requirements in a law firm, AMS chose to use KinetiCast’s online presentations to help market and educate their potential clients with a more visual approach.

“KinetiCast has been a powerful sales tool that, due to the on-demand nature, has allowed us to get in front of our time sensitive attorneys, at their convenience,” said Janelle Benefield, Business Development at AMS. “KinetiCast’s multimedia presentation software has not only allowed us to expand our reach to prospects and current customers through our Website, but has also allowed us to use the limited time we have to sell, to walk them through a presentation that offers a very personal high-touch sales approach, making the process much more appealing to our clients.”

AMS found that the KinetiCast online presentation software allowed the sales representatives to engage their clients on an individual basis and gauge their response through the advanced tracking and analytics portion of the tool. The tracking features allows the user to see which clients have viewed the presentation and which parts they viewed the most, so they know what is most interesting to the recipient. The presentation can then be easily added to the Website, without designers and website programmers, and changes can be made at any time to the presentation by the user. It enhances the Website marketing materials and keeps consistent with materials being sent out by the sales team. AMS has plans in 2009 to use the KinetiCast technology to go after additional vertical markets.

“We are thrilled to be working with AMS to provide them with a sales tool that complements their selling techniques and we are excited they are using the tool for its other capabilities,” said Michael Grosso, president, KinetiCast. “In keeping with our philosophy of empowering sales and marketing professionals from relying on designers or programmers, users can now leverage the high impact presentations they create with KinetiCast and use them on their website, just as AMS is doing.”

About The KinetiCast Online Multimedia Presentation Software
The KinetiCast multimedia presentation software, which was launched in March 2008, enables users to easily create, deliver and track presentations in minutes to drive more revenue, increase wins, and shorten sales cycles through more engaging communications with prospects, partners, and customers. With no programming, downloads, or designers required, KinetiCast is simple to use, allowing sales and marketing professionals to create an extensive multimedia presentation that goes beyond flat brochures and PowerPoint presentations, more effectively showcasing the user’s products and services. Presentations can be delivered by email, or can be placed on a Company’s website easily. Advanced tracking and analytics capabilities empower the user with the knowledge of not only knowing who’s interested, but also what they’re interested in. With plans starting at $10 a month, a user can completely identify, understand and qualify interested prospects.

About KinetiCast
KinetiCast, Inc. is a leading Software as a Service (SaaS) innovator of multimedia presentation software for sales and marketing professionals at small to mid-sized businesses. The KinetiCast solution empowers its users with its ease of use to create, deliver and track high impact online presentations. With KinetiCast, users close more deals, shorten sales cycles and save time. Founded in 2007, KinetiCast is based in New York’s Tech Valley and can also be found online at


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