Advertas Selects Parature to Develop an Integrated Customer Support Solution for a Seismic Interpretation Software Platform


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HERNDON, VA – JUNE 12, 2013 – Parature, a global leader in cloud-based
customer service software, announced today that Advertas, LLC, a marketing
and public relations firm serving clients in energy and technology, has
chosen Parature to provide a customized customer support platform for a
seismic interpretation software product for oil and gas exploration.

Parature was chosen due to its fully customizable cloud-based customer
support solutions. Advertas’ client, a seismic interpretation software and
consulting company, has developed groundbreaking software that will be
released in the third quarter of 2013. Parature assisted with the seamless
integration of its comprehensive customer portal solution directly into the
seismic interpretation software, providing users with quick access to
knowledgebase articles, without the need to leave the seismic interpretation

As part of the project, Parature also developed a separate, customized
customer support portal containing an intuitive self-service knowledgebase,
a help desk ticketing application, and complementary business modules into a
central, web-based system accessible through any web browser, whether on a
desktop PC or a mobile device.

“When seeking a solution on which to build our client’s customer support
platform we had two main requirements,” said Hal Green, Managing Director
for Advertas. “We needed a flexible, customizable online help platform that
could be integrated with our client’s software product to provide
context-sensitive help on demand. The company providing the online service
also had to have a successful track record in the software industry.”

With Advertas’ extensive expertise in the energy industry and development of
content for customer support solutions, Green sees an industry that can
utilize Parature’s full-featured software and services. “Our evaluation
concluded that Parature was the best platform provider for our client’s
customer support project. We intend to continue to use the Parature solution
wherever practical to support our clients’ customer support business
processes and software infrastructure,” said Green.

“It is our honor that Parature’s software was chosen by Advertas to meet the
specific customer support requirements and business processes of its client
base, said Parature Co-founder, Duke Chung. “Customization, flexibility and
scalability are key components of the Parature solution, and it’s impressive
to see how Advertas is incorporating its expertise in the energy industry
and content development to further customize and enhance the value of the
Parature solution for its clients.

“We’re incredibly excited to be working with Advertas on this and potential
future projects where a proven, customizable customer support solution is
needed,” said Chung.

About Advertas, LLC
Founded in 2004, Advertas provides marketing, strategy, public relations and
develops help and customer support platforms to energy and technology
companies. The Advertas team leverages a unique combination of energy domain
expertise, a fundamental understanding of how our clients go-to-market,
proven marketing strategies, and creative excellence. The company offers a
unique, integrated marketing and public relations program that focuses on
web-presence and promoting the thought leadership of clients.

About Parature
Parature is the industry’s leading provider of cloud-based customer
engagement solutions and is used to support approximately 55 million end
users worldwide. Parature empowers customer service organizations to
monitor, manage, resolve and respond to a high volume of service issues
across multiple communication channels, including the growing number of
service-related conversations that are happening every day within social
media channels. With more than a decade of experience, Parature delivers
support and social media engagement and management solutions to mid-size and
enterprise organizations across a wide variety of industries.

Parature is among the vendors on the Gartner Magic Quadrant for the CRM
Customer Engagement Center and the Deloitte Technology Fast 500, and is the
recipient of numerous product, technology, and leadership awards including
the 2013 CRM Watchlist, 2013 CRM Magazine Service Leader Awards and 2013
TMC/CUSTOMER Magazine CRM Excellence Awards. Parature is used by some of the
world’s most innovative organizations, federal agencies and companies,
including IBM,, the EPA and Threadless. Parature is headquartered in
Herndon, Virginia. For more information, visit, follow
@parature on Twitter, or like us on Facebook at

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