AdRoll Launches First Retargeting Tool for Small and Medium Sized Brands

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AdRoll’s retargeting product, RoundTrip, levels the playing field for
emerging brands with a self-service advertising tool to recapture lost
sales.

SAN FRANCISCO, Nov. 4 /PRNewswire/ — With results rivaling paid search,
retargeting has proven itself as an essential technique for big-budget
advertisers. AdRoll has now eliminated the technological and cost barriers
that made it inaccessible to smaller brands, giving anyone the ability to
launch a cross-platform retargeting campaign in under five minutes. AdRoll’s
RoundTrip is the first retargeting tool specifically designed for small and
medium sized brands, enabling them to market to and bring back prospective
customers who leave a site without converting. With easy setup and no
minimum budget, RoundTrip is a cost-effective way to increase visibility and
generate sales.

Many small businesses spend significant time and money getting new customers
to their site through various means, such as Google AdWords. With 98% of
visitors not converting on their first visit, RoundTrip maximizes the value
of each visitor by delivering targeted messages to bring them back from
other sites and close the sale. “RoundTrip allows advertisers to continue a
conversation with customers after they’ve exited their site,” said Aaron
Bell, CEO of AdRoll. “Retargeting has performance results comparable to or
better than search. With no minimum spend, we’ve opened the door for all
advertisers to access this sophisticated technology, and simultaneously
increase sales and brand awareness.”

Customers are already seeing impressive results with RoundTrip. “Retargeting
is imperative for anyone spending time and money getting people to their
site,” said Michael Natenshon, Founder of Marine Layer, a men’s clothing
brand. “Our products are a considered purchase, not an impulse buy. AdRoll
keeps us visible and ensures that we have the most opportunities to convert
them into customers when they’re ready to buy.”

As part of the RoundTrip launch, AdRoll is offering a free two-week trial
to the first 200 sign ups using the coupon code FREETRIAL.

About AdRoll:

AdRoll launched in 2006 to create simple advertising solutions for reaching
niche and enthusiast audiences. These include AdRoll’s publisher-rating
system that makes sense of ad inventory on tens of thousands of sites, and
communication tools that allow advertisers to promote beyond the banner
directly to publishers. RoundTrip builds on AdRoll’s mission to enable
advertising on any budget while generating conversions and brand
recognition.

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