Adnetik, Criteo, IgnitionOne and Netmining Join the CONTEXTWEB RTB Platform Partner Program

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NEW YORK, N.Y., Aug. 30, 2011 – CONTEXTWEB Inc., he integrated digital services company, today announced that Adnetik®, Criteo, IgnitionOne and Netmining have joined the company’s RTB Platform Partnership Program.

The new RTB partners are now trading live on the CONTEXTWEB RTB Platform. There are more than 25 companies in the partnership program.

Integration with the CONTEXTWEB RTB Platform means partner firms can provide their clients with instant access to 200 million daily impressions from more than 11,000 direct publisher relationships. CONTEXTWEB has the highest level of transparency on exchanges, with 95% of the bid calls containing the full URL, and 50% of the available inventory accepting expandable rich media ads.

The company also provides 31 impression-level data attributes including referrer URL and fold count position.

“CONTEXTWEB has spent years cultivating quality inventory and now it is available to buyers via CONTEXTWEB RTB,” said Nathan Woodman, Chief Operating Officer of Adnetik “It enhances our ability to deliver smart, relevant ad buying opportunities across valuable inventory with all the targeting benefits of a real-time platform”

“To fuel our first-of-its-kind closed-loop Digital Marketing Suite, we need access to rich sources of quality ad impressions in real time,” said Roger Barnette, President of IgnitionOne. “With its focus on content curation and publisher vetting, plus its real-time contextualization technology, CONTEXTWEB is the ideal partner to help us achieve our goal of improving online ad performance for some of the world’s leading brands.”

“At Netmining, our proprietary audience profiling engine helps marketers deliver more relevant online communication and drive performance,” said Netmining President Chris Hansen. “Joining the CONTEXTWEB RTB program will enhance our ability to deliver highly relevant online advertising across the entire customer lifecycle.”

“We know of no exchange that provides the level of transparency, expandable rich media acceptance and ‘smart impression’ technology that comes with CONTEXTWEB’s RTB platform,” said Jay Sears, General Manager of the CONTEXTWEB Exchange. “We look forward to helping Adnetik, Criteo, IgnitionOne and Netmining deliver greater results for their clients.”

For more information about CONTEXTWEB and RTB, please follow this link: http://blog.contextweb.com/RTB-api.

About CONTEXTWEB
For information, please visit: www.contextweb.com also follow us on Twitter @contextweb.

About Adnetik
For information, visit: www.adnetik.com/

About Criteo
For information, visit: www.criteo.com

About IgnitionOne
For information, visit: www.ignitionone.com

About Netmining
For information, visit: www.netmining.com

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