Aditive Selected by AlwaysOn as one of the OnMedia 100 Companies to Watch in 2013


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San Francisco, CA, March 7, 2013 – Aditive,, a platform for extending the power of social media into paid advertising, has been chosen by AlwaysOn as one of the OnMedia 100 Companies to Watch for 2013. The company’s inclusion in this list signifies its leadership amongst its peers and its game-changing approaches and technologies that are likely to disrupt existing markets and entrenched players.

Aditive and the other winners will be honored at AlwaysOn’s OnMedia NYC event on March 18th, 2013, at Convene (formerly Sentry Centers) in New York.

“It’s an honor to be selected by AlwaysOn as part of this group of up-and-coming leaders in digital media,” said Todd Parsons, CEO of Aditive. “Enabling consumers to buy products, play games and consume content together with friends from all types of paid media has led to impressive results for a number of Fortune 500 clients. We’re proud of our work to converge paid and earned media and look forward to continuing our growth trajectory in 2013 and beyond.”

“The OnMedia 100 Companies to Watch represents a group of companies on their way to success in a world fueled with disruptive change,” said Tony Perkins, founder and editor of AlwaysOn. “This year’s winners are opening up new sources of commerce and bringing new ways for product designers and retailers to connect with their target audiences. With the number of innovative ideas represented in this list, the digital media marketplace is poised to experience even more growth and positive disruption this year.”

Members of the OnMedia 100 Companies to Watch were selected from among hundreds of technology companies nominated by investors, bankers, journalists and industry insiders. The AlwaysOn editorial team conducted a rigorous three-month selection process to finalize the 2013 list. The full list of winners can be found at:

About Aditive

Aditive is the media solution that makes advertising truly social. We extend the power of social into paid media to reach audiences and amplify campaign results at unmatched scale. Leading brands in CPG, retail, entertainment and travel use Aditive to enable consumers to buy, play and enjoy content together with friends directly from brand advertising experiences. Aditive’s unique analytics integrates paid advertising and social media metrics so marketers gain the ability to optimize messaging across channels, identify high-value audience segments and programmatically reengage them for higher ROI and enduring customer relationships. You can learn more by visiting

About AlwaysOn
AlwaysOn is the leading business media brand networking the Global Silicon Valley. AlwaysOn helped ignite the social media revolution in early 2003 when it launched the AlwaysOn network. In 2004, it became the first media brand to socially network its online readers and event attendees. AlwaysOn’s preeminent executive event series includes the Silicon Valley Innovation Summit, OnMedia, OnHollywood, IMPACT Venture Summit Mid-Atlantic, Venture Summit East, OnDemand, Venture Summit Silicon Valley, OnMobile, AlwaysOn Australia, and GoingGreen Silicon Valley. The AlwaysOn network and live event series continue to lead the industry by empowering its readers, event participants, sponsors and advertisers like no other media brand.

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